Planning Director

Job Description

Position: Planning Director

Location: London

Career Level: 7

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at:

Our Team

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We're dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

We are looking for a Planning Director who will be able to partner with our most senior clients to create powerfully effective work for one of the nation s most-loved brands. They re a marketing-led organisation that values great creativity, producing some of the industry s most iconic ATL work - a creative reputation that we’re keen to extend into CRM.

The role will involve driving big ideas that shape and build brands through Customer Experience. We want a well-rounded strategist who can help us to continue our rich vein of integrated creativity and effectiveness. We’re looking for someone who’s highly curious about the world, who thinks differently, and can inspire unexpected creative work. We’re a collaborative bunch, and you’ll have a key role in working with both clients and colleagues across data, strategy and creative to improve the quality of our output.

• Lead planner on one of our biggest CRM clients, defining and driving the vision for the account.
• Development of new ideas, bringing new thinking and driving momentum across the account.
• Establish trust and leadership with senior clients and within cross-agency teams.
• Direction and support for the planners on your team.
• Collaboration with the behavioural science and neuroscience experts in our Human Understanding Lab to ensure our strategic product is insightful, creatively inspiring and scientifically robust.
• Thought leadership, contributing to the agency profile.
• Mentoring fellow planners, identifying opportunities for them to extend their skills.

• Strong core CRM skills: journey planning, targeting and segmentation, messaging platforms, propositions.
• Great judge of creative work: knowing how to help creative get to the very best ideas through healthy and constructive challenge.
• Exceptional presentation skills: able to synthesize complex information into a confident and persuasive ‘story’ for clients and agency peers.
• Interpersonal skills to build relationships with clients, agency partners, CS and creative leaders.
• Facilitation skills with senior clients and agency partners to achieve positive outcomes.
• Finger on the pulse of technology innovations and an ability to see how these could be used to meet brand objectives.
• Good collaborator and delegator: able to get the best out of peers and clients.
• Commercially astute, able to see and act on opportunities to grow our influence.

• Substantial experience in CRM, including the delivery of comprehensive CRM strategies for major brands, managing multiple work streams; experience on culture-driving brands desired.
• Experience working with agency-side data analytics, data operations and delivery teams.
• Experience working for large brands with complex stakeholder management and cross-agency groups would be advantageous.
• Experience of integration across a range of channels.
• Experience turning comms frameworks into compelling stories.
• Experience of building and optimising effectiveness frameworks.
• Depth and breadth of experience is needed (probably 8+ years to draw on).

• Substantive, authoritative and credible - someone who will be able to quickly influence and lead…