Event Marketing Coordinator

Zip is building a procurement platform to simplify purchasing software, services, and tools for enterprise teams. Zip serves leading companies and helps manage billions of dollars in spend.

Zip is looking for an Events Marketing Coordinator to join as a contractor on our Growth Marketing team. In this role, you will plan, execute, and optimize small-to-mid-sized sponsored events to drive engagement, generate leads, and enhance our brand presence. You will work with cross-functional teams to launch campaigns effectively to drive the most ROI from each event.

• Activate and support a comprehensive event marketing strategy aligned with overall marketing goals.
• Work with sales leaders to identify attendance, select contacts for on-site meetings, and coordinate pre-event preparations.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize engagement pre-event, onsite, and post-event.
• Collaborate with internal subject matter experts to tailor content and messaging for attendees.
• Partner with sales to ensure generated leads are routed correctly and followed up on pre- and post-campaign activation.
• Leverage Salesforce and Omni to produce reporting for account mapping and campaign management. Monitor and analyze event performance metrics and provide actionable insights.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers using Marketo and outreach messaging.
• Maintain Asana and/or other project management tools for event production.

• 2+ years of experience in event marketing or management.
• Experience working in or with sales.
• Strong project management skills.
• Excellent written and verbal communication skills, including copywriting.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Analytical mindset with experience in data-driven decision making.
• Creative thinker with a passion for storytelling and audience engagement.
• Capable of thriving in a fast-paced setting with meticulous attention to detail.

We’re looking to hire Zipsters and value ownership, open communication, and an eagerness to accelerate innovation for every business. We encourage all candidates to apply even if your experience doesn’t exactly match the job description. We are committed to building a diverse and inclusive workspace where everyone feels like they belong. We look forward to hearing from you!

Note:

This description contains information about Zip and the role for recruitment purposes and does not imply any guarantees of employment. All employment decisions are made in accordance with applicable laws.