Marketing Manager; Digital + Community-Led

Position: Marketing Manager (Digital + Community-Led Growth) (Permanent)
Marketing Manager (Digital + Community-Led Growth)

Location:

London (SW London hybrid)
Salary: £40,000-£50,000 base + equity options
Reporting to:
Co-Founders

Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, the business has built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans — and this is only the beginning.

We're now looking for a Marketing Manager to take real ownership of how the brand shows up day to day and to build the engine behind community-led growth.

The role
This is not a brand-guardian role, and it's not a content-only position.

As Marketing Manager, you'll be responsible for turning Mixtons' vision into consistent, repeatable marketing output that builds familiarity, belonging and demand — both online and in real life — and ultimately supports commercial growth.

You'll be the person who makes sure things actually happen.

What you'll be responsible for

Turning the Mixtons brand world into clear, actionable marketing plans
Owning day-to-day execution across social, email, creators and community activity
Ensuring content ships consistently and on brand
Managing creators, UGC and freelance partners effectively
Using IRL events and moments to fuel digital momentum
Running email as a relationship and community channel, not just a sales blast
Tracking performance and using insight to improve what Mixtons does next
Working closely with founders, sales and operations to keep marketing aligned with business goals Community matters here
At Mixtons, community does not mean follower counts or polished feeds.

We're looking for someone who can demonstrate real experience of building or managing a community — online, in real life, or both. That could be something you've created yourself, a brand community you've helped grow, events you've run, or groups you've nurtured over time.

What matters is that you understand:

How people choose to show up repeatedly
How shared identity and belonging are built
How community activity supports brand familiarity and conversion About you
We'd love for you to have:

3-4 years' experience in marketing, brand or community-focused roles
Strong creative instincts paired with the ability to execute consistently
A clear understanding of FMCG, ideally within drinks
Confidence switching between planning, doing and analysing
Comfort being out at events and in rooms with people, as well as working behind the scenes
Evidence of something you've built, grown or owned outside of a job title You're proactive, organised, commercially aware and not afraid to challenge the status quo.

Why join Mixtons

A genuinely pivotal role in a growing, ambitious brand
Real autonomy and ownership from day one
Equity participation, with the chance to grow alongside the business
A fast-paced environment where creativity is encouraged, not boxed in
Direct access to founders and the ability to shape how the brand grows