Brand Manager
Job in
London, Greater London, W1B, England, UK
Listed on 2026-01-31
Listing for:
FMCG executive network
Full Time
position Listed on 2026-01-31
Job specializations:
-
Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager, Digital Marketing
Job Description & How to Apply Below
We’re hiring: UK Brand Manager (Gü)
Shepherd’s Bush (hybrid) | Reporting to:
Global Marketing Manager
At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels.
This is a hands-on, high-impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.
What you’ll be doing :
* Owning UK brand and shopper activation across in-store and online channels
* Leading NPD & EPD launches, including packaging design, 360 campaign development and post-launch reviews
* Supporting the delivery and creation of the annual brand plans
* Leading our Online Shopper growth agenda from strategy to evaluation
* Leading retailer sell-ins in partnership with Sales and Category teams
* Managing packaging projects, from artwork development to delivery
* Optimising the UK product portfolio, spotting growth opportunities through insight and data
* Tracking competitors, category and shopper trends — and turning insight into action
* Managing and tracking UK marketing spend, ensuring investment delivers results
We’re looking for someone who:
* Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
* Is a confident, empathetic communicator who can influence internally and externally
* Thinks creatively, solves problems and thrives in fast-paced environments
* Is proactive, delivery-focused and genuinely passionate about food and brands
You’ll thrive here if you’re:
* Pioneering — curious about trends, insights and innovation
* Accountable — owning outcomes and delivering measurable impact
* Collaborative — bringing teams together to execute brilliantly
* Considerate — balancing pace with perspective
* Energetic — bringing momentum and enthusiasm to everything you do
If you’re excited by the idea of shaping one of the UK’s most loved dessert brands — we’d love to hear from you!
Apply now or reach out for a confidential conversation
Benefits
27 days holiday.
Increased holiday with length of service.
Option to buy more holiday.
Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years).
Free Gu.
Flexi week opportunity every year.
Life event leave
Volunteering day.
Cycle to work.
Westfield Health Medical Cash Plan.
Mortgage support.
Nursery support.
Heat scheme.
Grocery Aid support.
Summer Fridays and December Fridays (finish at 1pm).
Specsavers eye voucher.
Death in benefit service (Metlife Master trust)
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