Marketing Effectiveness Manager

About us

Pernod Ricard UK is part of Pernod Ricard, number two in spirits and Champagne. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, and are responsible for the sales, marketing and distribution of Pernod Ricard’s leading premium spirits and champagnes.

Pernod Ricard holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët champagne.

The Portfolio Strategy team sits in the central team and its key purpose is to foster portfolio growth by combining Category, Market and Consumer insights, to Drive performance analysis, and strategic planning. Catalyst of investment and activation guidance supporting decision-making across the business.

The Marketing Effectiveness Manager is a newly created role designed to strengthen our ability to understand what works, why it works, and how to continuously improve marketing investment performance year on year. This position is highly impactful and requires a strongly data-driven profile
, with solid understanding of insights, analytics, and campaign performance evaluation.

The role will partner closely with Marketing, Insights, Regions and external agencies to translate campaign data into clear, actionable recommendations that improve effectiveness, efficiency and return on investment.

• Measure and evaluate marketing effectiveness across brands and NPDs, channels and touchpoints (ATL, BTL, digital, media, activations) to identify drivers of success and opportunities for optimisation.
• Translate complex data into clear insights, stories and recommendations that improve future investment decisions.

• Leverage internal tools, dashboards and models to support data-driven decision-making, ensuring data accuracy, consistency and robustness of inputs

• Act as a key partner to touch point owners and regions, supporting brand and campaign planning by providing evidence-based guidance
• Manage and coordinate external agencies and vendors involved in effectiveness measurement and analytics projects.
• Contribute to the development and continuous improvement of frameworks, tools, processes and best practices related to marketing effectiveness.

• Portfolio Strategy & Insights Director
• Insights Manager
• Regional Teams and touch Point owners ( Media, Retail, PR)
• External agencies and analytics partners

• Strong ability to read, interpret and work with numbers and performance data.
• Solid understanding of marketing effectiveness.
• Experience turning analysis into clear, decision-oriented insights.
• Strong attention to detail and high standards of accuracy.
• Good data visualisation and storytelling skills.

• Data-driven, action-oriented and solutions-focused.
• Agile and comfortable working across multiple projects and stakeholders.
• Able to balance analytical rigour with creative and strategic

• Curious and self-driven, with a continuous improvement mindset.
• Team player who builds strong relationships and trust.
• Proactive, accountable and resilient.

• Degree-level education or equivalent.
• Experience in marketing effectiveness, analytics, insights, business intelligence or related fields.
• Exposure to campaign measurement, media performance or investment optimisation.
• Experience working with agencies and cross-functional teams is a strong advantage.
• Agency, insights, analytics or consulting background is a plus.

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