Owned Media Manager - Estee Lauder, Aerin, Aramis & Tom Ford

Overview

Description As Paid & Owned Media Manager, your role will be to develop and support the execution of the media strategy, focusing on Paid and Owned media, connecting the dots with earned media initiatives to generate synergies, while working with and reporting into the Senior Manager.

• Implement the paid media strategy to drive brand visibility, engagement, and conversions across digital platforms.
• Plan and execute paid social, search, display, and video advertising campaigns in collaboration with Senior Manager and the media agency.
• Ensure campaigns align with the overall brand strategy, maximising return on ad spend (ROAS) and driving both short-term sales and long-term brand equity.
• Use data and analytics to continually optimise campaigns, adjusting targeting, creative assets, and bids to improve performance.
• Execute key paid media campaigns, ensuring they are delivered on time, within budget, and meet key performance indicators (KPIs).
• Monitor and adjust campaigns throughout their lifecycle to maximise impact, ensuring the best use of budget and resources.
• Analyse campaign performance using tools such as Google Analytics, Facebook Business Manager, and other media tracking platforms to ensure optimal ROI and campaign effectiveness.
• Provide regular reporting on campaign performance to senior management, sharing insights and recommendations for future strategies.
• Work with Senior Manager to develop required content for owned & paid channels, including impactful influencer content creation.
• Work closely with internal teams to ensure paid media content is on-brand, engaging, and optimised for each platform.
• Collaborate with external agencies to develop, test, and refine creative assets for digital campaigns.
• Ensure that paid content is aligned with brand messaging and tailored to resonate with the target audience across different touchpoints (social, search, display).

• Strong commercial awareness, with the ability to analyse online sales data and derive actionable insights.
• Proficiency in Microsoft Office (Excel, PowerPoint), with experience in e-commerce platforms and Google Analytics.
• Excellent communication and relationship-building skills, with the ability to lead both internal teams and external partners.
• Leadership skills, with experience in managing and mentoring a team.
• Strong project management and organisational skills, with the ability to juggle multiple priorities in a fast-paced environment.
• A results-driven mindset with a passion for delivering high-quality online customer experiences.
• Knowledge of e-commerce best practices, digital marketing, and website analytics tools.
• Proven track record in digital marketing, including PPC, SEO, email, and affiliate marketing.

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• Linked In learning