Customer Marketing Manager Lead

Customer Marketing Manager Lead (12 MONTH FTC)

Your manager
:
Head of On-trade Customer Marketing & Advocacy

Team
:
Commercial

Location
:
Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including:
Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK
  , which markets, sells and distributes our products in the UK
• Chivas Brothers
  , the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail
  , the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group
  , the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s second largest spirits market, the UK is a key location for our company.

At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.

Note, this is a fixed term contract for 12 months.

Build and develop a fully integrated team that delivers strategic direction in building brands towards our consumers through advocacy, brand in hand experiential programs, trade advocacy and digital amplification.

This role will lead a team of Customer Marketing Executives and Managers to develop the relevant investment and activation strategy to create world class customer marketing plans across Pernod Ricard UK’s Spirits and Champagne portfolio. The plan will marry up both brand and customer strategies with the most effective and innovative marketing solutions for mutual growth.

Critical to the success of this role will be turning category & consumer insight into compelling activation that considers the consumer’s path to purchase and how to best motivate conversion and advocacy at critical moments in the consumer’s purchasing decisions and consumption moments.

Your team will be at the forefront of the path to purchase creating disruptive activation in key flagship brand venues, in key city centres across the UK, driving consumer footfall and purchase through advocacy, activation and digital amplification.

• Lead a team of Customer Marketing Managers and Customer Marketing Executives across the FSF, RTM & Managed Groups in the On-trade.
• Develop and coach Customer Marketing team members in the capability framework and creating a high performing team.
• Work in collaboration with Senior Marketing Managers developing brand strategies bringing our brands to life in the On-Trade Channel.
• Develop relevant brand and portfolio activation strategies to ensure the implementation of category leading campaigns that take into account the full breadth of the portfolio at key selling periods.
• Develop channel investment strategies to ensure a prioritisation of relevant activation by account to deliver the…