Product Marketing Manager

Location: Fully Remote, UK

Contract Type: Full-time, permanent, 40 hour per week Mon-Fri

Interviews: Max 3 stages

Reports to: Lead Marketing Manager

About Vable

Vable helps international law firms, consultancies, and government departments turn information overload into competitive advantage. Our platform aggregates content from thousands of sources and makes it simple to curate, personalise, and share what matters. Lawyers and business leaders get the intelligence they need - custom briefings, sector updates, thought leadership - without manually trawling through hundreds of sources daily. The result?

Teams stay ahead of critical developments, respond faster to opportunities, and save hours every week.

We re entering an exciting growth phase  is transforming what s possible in content intelligence - reducing complexity, accelerating setup, and making sophisticated capabilities accessible to more organisations. This shift is opening new markets and redefining what clients expect from their content intelligence partner.

For you as our Product Marketing Manager, this means defining how we bring these capabilities to market at a time when it really matters.

The Opportunity

We re looking for someone who can make an immediate impact - someone who s comfortable working independently and thrives on owning product marketing execution from strategy through to delivery. This isn t a junior role. We need a product marketing leader who has repeatedly launched complex SaaS platforms, who actively studies competitors and market dynamics, who can translate real user experience into winning sales narratives, and who takes full ownership of positioning Vable s products to win in the market while equipping product, marketing and sales with customer insight, commercial proof and competitive intelligence that directly improves deal outcomes.

You ll report to the Lead Marketing Manager, working closely with product and sales to shape positioning, launches, and market strategy. You ll have a strong influence on direction and full ownership of execution - both strategic thinking and hands-on delivery. With a growing product roadmap and upcoming developments aimed at new audiences, you ll play a pivotal part in bringing products to market with sharp positioning, compelling messaging, and maximum impact.

This Role is For You If You Thrive On:

• Autonomy and ownership - You identify what needs doing and make it happen
• Connecting the dots - You re the bridge between product, sales, and marketing
• Strategy meets execution - You craft positioning frameworks and write the sales deck
• Product obsession - You become obsessive about understanding every detail
• Enabling others - Your messaging helps sales win and product teams understand the market

What You'll Be Doing (Day to Day)

Product & Market Insight

• Independently track and analyse the competitive landscape, including messaging, positioning, and product differentiation
• Build and maintain comprehensive customer personas and audience insights that inform strategy across teams
• Proactively support product teams with market and customer intelligence to influence development and prioritisation decisions
• Translate complex product features into customer-focused value propositions that resonate with technical and executive buyers

Positioning & Messaging

• Develop and own product positioning, messaging frameworks, and value propositions
• Ensure messaging consistency across marketing, sales, and customer-facing teams
• Create and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truth
• Continuously improve messaging based on performance data and market feedback

Go-to-Market & Launches

• Lead product launch planning and execution, coordinating cross-functionally to ensure successful delivery
• Partner strategically with sales to ensure teams have the right messaging, context, and materials to win deals
• Drive enablement through sales decks, competitive battle cards, FAQs, objection handling, and internal communications
• Gather post-launch feedback systematically and use it to inform future improvements and product direction

Cross-Functional Collaboration

• Act as the connective tissue between marketing, product, and sales
• Proactively share insights, competitive intelligence, and customer feedback to keep teams aligned
• Contribute to brainstorming and planning discussions to help the wider team stay dynamic and forward-looking

What You'll Bring

Essential

• 3-5+ years in product marketing within B2B SaaS, with proven success launching complex products and executing GTM strategies
• Bachelor s degree or equivalent in Marketing or related field, or higher qualification
• Deep understanding of positioning products with multiple stakeholders in the buying journey
• Strong market research, competitive analysis, and customer insight capabilities with a data-informed approach to decisions
• Proven ability to work autonomously - you identify priorities, create plans, and execute with minimal oversight
• Exceptional written…