Product Growth Marketing Manager

Why this role, why now

At Mention Me, we help customer-obsessed brands turn their superfans into a scalable, profitable growth engine. As our platform evolves to deliver smarter, AI-powered advocacy solutions, product-led growth is becoming a core revenue driver.

We’re looking for a Product Growth Marketing Manager to sit inside our Growth/ Business Unit team and act as the marketing owner of in-product revenue growth. This role is for someone who thrives at the intersection of product, data, and commercial outcomes—using insight, experimentation, and messaging to drive adoption, expansion, and monetisation through the product itself.

You will be the marketing counterpart on the Growth/ Business unit team, responsible for shaping how customers discover, adopt, and expand their usage of Mention Me via the product experience on ecommerce marketplaces. This person would also have ownership and accountability for delivering the pipe required through this channel via the products.

This is not a traditional launch-led or sales-enablement PMM role. Instead, you’ll:

• Drive pipe growth, messaging, positioning, activation, feature adoption, expansion, and upsell
• Influence roadmap priorities through growth insights
• Translate customer behaviour into experiments that unlock revenue

You’ll work day-to-day with Product, Engineering, Data, Demand Generation, Sales, and Customer Success, owning growth initiatives end-to-end—from hypothesis to impact.

• Drive revenue through product
• Own product-led growth initiatives that drive revenue by increasing activation, adoption, expansion, and net new ARR
• Identify and execute opportunities for in-product upsell, cross-sell, and packaging optimisation

• Hybrid working
• Private medical insurance with Vitality, including enhanced mental wellbeing support, dental and vision policies and a range of lifestyle benefits and great incentives
• Life insurance
• Two Celebration Days; additional time off for you to celebrate religious days, cultural events, birthdays, anniversaries, or any other significant day that’s important to you
• Enhanced parental leave
• 25 days annual leave (plus public holidays), increasing over your time as a Mentioneer
• Regular social events, from chocolate-tasting and pottery-making to poker nights and picnics
• Up-to-date tech you’ll need (we love Macs)