Freelance Brand Strategist

Campaign Strategist/Brand Storyteller (Freelance)

We're looking for a mid-level freelance Campaign Strategist/Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics.

This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential.

• Start: Monday 2nd February
• Contract length: 3 months
• Rate: £435 per day (maximum)
• IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader)
• Location: High Street Kensington
• Hybrid working: 3 days onsite per week (non-negotiable)
• Work pattern: Full-time, 5 days per week
• Level: Mid-level

You’ll be responsible for developing the strategic narrative and message architecture for a major editorial-style campaign. The focus is on storytelling, positioning, and brand impact, rather than channel execution or performance metrics.

• Develop a large-scale brand/editorial-led campaign
• Define campaign narrative, messaging, and strategic direction
• Shape storytelling suitable for a national news audience
• Work closely with internal teams to guide campaign output
• Ensure consistency of message across digital campaign touchpoints

• Proven experience as a Campaign Strategist, Brand Strategist, or Editorial Strategist
• Strong background in agency environments
• Experience working on campaigns comparable in tone and ambition to major newspaper brands
• Strategic thinker with a storytelling-first approach
• Not suitable for fractional CMOs or traditional marketing executive profiles
• Must be immediately available

If you’re a strategic storyteller with agency experience and availability to start immediately, we’d love to hear from you.

* Rates depend on experience and client requirements