Product Marketing Manager, Insights; FTC - Renewable​/Convertible

Product Marketing Manager, Insights (1 year FTC - Renewable/ Convertible)

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note‑taking into an inspiring and innovative experience.

—Be visionary, strategic, and open to innovation

—Work in service of our users, always improving and pushing higher

—Take responsibility with bold decision‑making and bias for action

—Be trusting and collaborative while empowering others

—Never stop learning and iterate fast

—Share ideas and practice enthusiasm and joy

As a Product Marketing Manager
, you will act as the “CEO” of a specific user segment. You will own the comprehensive understanding of this audience—uncovering their workflows, motivations, and pain points through rigorous research.
You won’t just be a marketer; you will be a strategist and a system‑builder. You will translate insights into “Source of Truth” personas, architect systematic Go‑to‑Market (GTM) plans for new features (including AI), and enable the entire company to build with your user in mind.

• Unlocking Truths through Rigor: You don’t guess; you validate. You are excited to lead a systematic research agenda—conducting deep‑dive interviews, running surveys, and analyzing behavioral data to build data‑backed personas and knowledge bases that serve as the internal source of truth.
• Architecting the GTM "Machine": You are systematic and process‑obsessed. You don’t just execute launches; you build the frameworks, trackers, and retro processes that allow us to launch features to different segments without friction. You bring order to chaos.
• Strategic Positioning & Narrative: You love the puzzle of differentiation. You can map the competitive landscape, identify our “wedge” in the market, and craft messaging that clearly articulates why Goodnotes is the superior choice for your specific audience.
• Hypothesis‑Driven Marketing: You treat marketing as a science. You are eager to set up experiments, pilot new messaging, and use data to iterate on our strategy before scaling it to the wider market.
• Internal Enablement: You want to be the knowledge hub. You are excited to create the “Market Playbook”—the organized libraries of personas, competitor battle cards, and messaging guides—that empower our Product, Sales, and Exec teams to make smarter decisions.

• 3-6 years of marketing/product marketing experience
  , ideally in B2C (Consumer Apps), SaaS, or AI
• Experience marketing to multiple user segments: You understand how to craft positioning that resonates with both students and professionals, and can navigate the nuances of each audience’s needs, pain points, and decision‑making processes.
• Proven experience launching AI or ML‑driven products: You understand the nuances of marketing AI (trust, privacy, iteration) and can navigate the rapid pace of this sector.
• Research & Insights Excellence: You have a strong track record of conducting user research, synthesizing competitive intelligence, and translating insights into compelling positioning and GTM strategies.
• Data Fluency: You are comfortable working with data to extract actionable insights, identify trends and patterns, and recommend strategic next steps based on your analysis.

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes.
• A role‑specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail.
• A call with your hiring manager.…