Marketing Operations & Projects Lead

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

This role is based in our 5 Howick place office.

As the Marketing Operations & Projects Lead, your role is crucial in ensuring that LIONS achieves brand, business, and product objectives and revenue targets.

This keyobjectiveis deliveredpredominantly through(i) themaintenanceof a single workflow system across the marketing department, (ii) resourcing across teamsand (iii) marketingprojectmanagementsupportacrossall LIONS pillars.

Success in the role is realised in achieving operational excellence across all Divisional pillars, in enabling members of the marketing department,and therefore the business,to hitobjectives.

• Operational excellence:
  
  Own and manage the single workflow system across the LIONSmarketing department, working to ensure consistent high levelsof usage and efficiencies in its use through a weekly check of projects & tasks,best practice and onboarding.
  
  Set clear
  
  KPIs to measure success,leveraging the platform'sintelligence tounderstandperformance on our journey to excellence.

• Operational excellence:
  
  Serve as thelynchpinbetween the LIONS marketing department, building and managing best practice ways of working, and connecting other teams that work with the department, inclusive of Digital Marketing, Studios, Data & Insight.

• Data management and contact strategy:
  
  Partner with marketing leadership to deliver a data management and contact strategy to ensure all data is wellmaintainedand that engagement and customer satisfaction rates are high. Work closely with thedata&insight team to ensure that prospect data management processes ladder into customer data management processes, ensuring high levelsof data quality.
  
  Enable the product marketing team’s rigorous segmentation work, connecting the strategy with a clear path to execution with the Digital Marketing team.

• Data growth and TAM ownership:
  
  Own Total Addressable Market reporting – providing regular updates on growth and working with the marketing department to ensure we deliver audience growthprogrammesas necessary.

• Project management:
  
  Develop best practice guidanceforall marketers in campaign project management. Work closely with the Marketing Projects Coordinator,ownand delivergo faster project initiatives, supporting on achievement of business objectives, keeping teams on track,maintainingmomentumand connecting teams to achieve collective goals.

• Marketingdepartmentresourcing:
  
  Own marketingdepartmentresourcing, spotting resource constraints early and addressingquickly and within budgetto enable marketing programmes to run on time and on brief. This will include building andmaintaininga freelancer databasefor use across the Marketing department.

• Marketing effectiveness measurement and reporting.
  
  Support marketing effectiveness analysis and reporting, including weekly updates back to business leadership,quarterly deep‑dives and ad‑hoc campaignreportingasnecessary.

This list is not exhaustive and there may be other activities youare required todeliver.

Key competencies:

• Organised.
  
  You have an innate capacity for organisation. It comes naturally to you – andyou’redriven to organise disorganisation when you come across it.
• Team player.
  
  You’rea people person, and youexcel at galvanisinggroups of people around an idea,projector…