Global Account & Commercial Marketing Specialist

Overview

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture opportunities. BCG was the pioneer in business strategy when founded in 1963. Today, we help clients with total transformation—driving complex change, enabling growth, building competitive advantage, and delivering bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

The Account & Commercial Marketing Specialist supports the strategy and execution for BCG’s Account Based Marketing (ABM) program for BCG’s high-priority client accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will collaborate with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You ll support campaign execution, track marketing performance, and contribute to team operations.

This role is a great fit for someone looking to grow their B2B marketing skillset, deepen their understanding of account-based marketing (ABM), and work cross-functionally within a collaborative, fast-paced environment.

KEY RESPONSIBILITIES

Campaign Coordination & Execution: You ll play a key role in coordinating impactful campaigns for our most strategic clients, helping deliver personalized marketing that supports commercial growth and strengthens client relationships.

• Assist with the onboarding process for new accounts: data validation, goal-setting, campaign strategy, and launch.
• Support the planning and delivery of ABM campaigns for priority accounts (1:1, 1:
  
  Few, and 1:
  
  Many).
• Collaborate with senior team members to create and maintain campaign timelines and checklists.
• Coordinate internal reviews of campaign materials, ensuring feedback is captured and incorporated.
• Help ensure campaign assets meet brand and quality standards.

Marketing Insights & Reporting: You ll help the team and stakeholders understand how marketing efforts are influencing business outcomes by turning marketing data into actionable insights that guide strategic decisions.

• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Gather and organize marketing performance data (e.g., engagement rates, email opens, account insights).
• Help create clear and compelling performance summaries using PowerPoint or Tableau dashboards.
• Maintain campaign dashboard and account weekly alerts in partnership with analytics team members.

Tools, Platforms & Processes: BCG leverages a robust Mar Tech stack to power our ABM efforts. You ll ensure we re using our tools to their fullest potential and creating scalable systems for long-term success.

• Gain familiarity and proficiency with BCG s ABM tools, including Marketo, Demandbase, Salesforce, and Tableau.
• Maintain ABM email folders and templates in Marketo to reflect Global Email Marketing best practices.
• Document scalable processes and best practices to streamline execution and knowledge-sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Team Support &

Collaboration:

You ll contribute to a culture of teaming and knowledge sharing, helping ensure our campaigns are delivered efficiently and in close partnership with stakeholders across the business.

• Schedule and help facilitate account planning or campaign check-in meetings.
• Partner closely with ABM Managers and other collaborators, including practice area marketers and operations support.
• Contribute ideas in team meetings and proactively suggest…