Temp Director, Brand Marketing and Media

(Temp) Director, Brand Marketing and Media

London, LND, GB

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary

Purpose:

This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global ‘Amplify’ strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.

Acting as a trusted deputy to the Coach Regional VP of Marketing & PR, you will lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR as well as European expansion markets and our fast growing Middle East & India territories, translating global brand strategy into results and ensuring Coach shows up with scale, relevance, and consistency during a critical year of momentum.

This role is designed for a senior operator and leader who understands and translates modern media marketing as a lever for growth, thrives on turning strategy into action, someone who can balance brand ambition with commercial reality, orchestrate complex agency ecosystems, and deliver results at pace in a fast moving matrixed organization.

The successful individual will leverage their proficiency over the fixed term contract period to:

• Drive business outcomes through paid media and digital brand marketing, the core priority of the role
• Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives
• Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI
• Ensure continuity of leadership across brand, media, and agency partners
• Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making

Note: Approximately 65% of the role will focus on paid media marketing leadership and managing investment plan delivery on our See-Think-Do Framework across key KPIs , working closely with to shape a holistic view with performance marketing, and optimization, with the remainder 35% focused on broader brand building and regional stewardship with regional and global leadership as well as the regional agency network and team management.

Specifically this role will:

Successfully drive and step up our digital fluency and paid media marketing investment planning & delivery strategy in line with our global framework

• Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities
• Owning media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences
• Providing senior oversight of media planning, activation, optimisation, and agency delivery
• Ensuring paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency
• Escalating and managing strategic trade offs related to budget, channels, and performance

Steward execution of global brand strategy across EMEAI, ensuring regional relevance and consistency

• Translate global priorities into clear regional marketing plans, KPIs, and delivery focus
• Balance long-term brand building with short-term commercial and market needs
• Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution

Serve as senior regional lead for Coach’s Agency of Record and key specialist partners

• Set clear priorities and focus for agencies to deliver against defined…