ViiV Global Marketing Director

Overview

ViiV Global Marketing Director

We are a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, our ambition is to end the HIV epidemic. As pioneers in HIV innovation, we push the boundaries of science to develop medicines that can change lives and give people more choice.

We are ViiV Healthcare, here until HIV and AIDS are not.

The Global Marketing Director will be responsible for leading and delivering marketing strategy and operations, with focus on CX, AI & digital Omnichannel, as ViiV continues to lead the revolution in HIV.

We value candidates who are strategic thinkers, strong communicators, and passionate about making a difference.

• Collaborate with Global Medical, other Global functions, regions, and Local Markets to support the development of Global Strategies that drive the brand revolution.
• Lead the delivery of Global marketing campaigns that drive HCP belief in unmet needs as well as conviction and motivation that our product can make a difference to people.
• Lead the delivery of HCPs support tools and enhance the user experience for providers and patients.
• Lead on our Nurse and MDT approach with customers.
• Lead Global product CX, AI & Digital Omnichannel to improve user experience throughout our customer journey.
• Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand, and to drive pull-through of Global strategy and tactics across the ~30 countries where the brand is currently launched.
• Lead and manage global congress efforts, partnering closely with brand team and matrix partners.
• Lead on external ambassador network and external engagement strategy.
• Monitor performance metrics and use data-driven insights to optimize marketing activities.
• Inspire and mentor a high-performing team, fostering innovation and collaboration, whilst providing opportunities to develop, grow and lead along the way.
• Collaborate with the other 2 Global Marketing Directors and Senior Global Marketing Director to lead the brand and the organisation on all aspects of Global Marketing.

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience.
• Significant Pharmaceutical marketing experience related to the role.
• Experience leading teams and fostering a culture of innovation and collaboration.
• UK ABPI/Global Commercial Signatory status.
• Marketing experience in either specialties; HIV, Hospital Pharma, or Long-Acting Injectables.
• High personal accountability and integrity combined with the ability to influence at a strategic level and gain the support and commitment of internal and external stakeholders.
• CX/ AI & Omnichannel digital savvy.
• Excellent communication, interpersonal influence, and prioritization skills.

If you have the following characteristics, it would be a plus:

• Master’s degree or higher qualification in a scientific/ marketing subject.
• CX (Customer experience)/BUD/ Marketing head/First or Second-Line Sales Leadership experience.
• Demonstrated ability to use customer insights to drive marketing decisions.

This role is based at either our London (UK) or Durham (US) HQ locations, Hybrid 2/3 days a week onsite.

Applications will close on 31st January 2026
. Please ensure you save a copy of this job description, as it will not be available after the closing date.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. We are guided by our mission to leave no person living with HIV behind and this mission unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care.

As a result of our connection with GSK, we draw on their history…