Strategy Director

Overview

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Over the years, we have evolved our definition of ROI, as it has changed with the ever-changing communications landscape.

ROI is about delivering Return on Investment and also about delivering Return on Imagination and more integrated experiences that inspire growth for our clients’ businesses, our people, and our culture. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver insights at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

At Zenith, we deliver more creative media solutions that bring together strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. We adopt new data analytics and value-optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is forward-thinking and accountable to our clients.

Publicis Alchemy oversees one of Publicis Media’s largest global pharmaceutical clients and was created by Publicis Groupe with a clear ambition:
Making it Better and Better.

Global Strategy Director – lead Media Strategy and Planning for the ex-US global business. Work closely with the London-based ex-US account team, the Zenith International Head of Strategy, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide. Set and govern global media strategies across key therapeutic areas, translate global vision into clear, actionable frameworks for regional and local markets, and lead the development of budget setting, best-practice planning guidelines, strategic toolkits, and response templates.

Balance curiosity, rigour, and fresh thinking to support stronger creative briefing, define production requirements and better ROI, balancing client, agency, and team needs, consistently at scale.

• Strong experience working in an international media agency
• Experience in the pharma category is desired, but not required
• Worked with client and agency colleagues across multiple markets
• Confident presentation to senior clients and creating clear, useful insights
• Positive media expert who tells compelling stories with data and gets buy-in from different stakeholders
• Comfortable with both big-picture strategy and detailed channel planning—proven experience translating strategic thinking into media planning and buying recommendations
• Strategic thinker skilled in digital, analytics, and optimization who can shape client direction through media strategy
• Able to clearly explain how different marketing channels work together and why they matter for business goals
• Commercially focused, energetic, and results-driven—used to delivering strong outcomes
• Self-motivated, eager to help others, visible to the team, inspiring yet approachable
• Keen to grow your skills and take on greater responsibility in areas of pitching and thought-leadership

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS:
  Two additional days of paid leave to focus on wellbeing and self-care.
• HELP@HAND BENEFITS: 24/7 helpline to support personal and professional needs, remote GPs, mental health support and lifestyle coaching.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS: membership discounts with local venues and retailers.

Full details of our benefits will be shared when you join us. Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances that may affect your assessment, please inform your Talent Acquisition Partner.

Rest assured, disclosing this information will not impact your treatment in our process. Please check Publicis Career Page for Inclusive Benefits and Employee Action Groups.