Global Brand Activation and Trade Marketing Manager

Location

London & South East, UK (easy commute into Central London for Meetings and events)

At Coravin, we believe every moment is the perfect moment for great wine. As the global leader in wine by-the-glass exploration, our award-winning systems empower wine lovers and professionals to pour any wine, anytime, without compromise.

Trusted by top restaurants, bars, wineries, and retailers in over 80 countries, Coravin is changing the way wine is served, sold, and enjoyed. By allowing wine to be poured without pulling the cork, our systems eliminate waste, enhance profitability, and unlock new possibilities for wine programs worldwide.

At home, Coravin gives wine lovers the freedom to explore wine on their own terms, pouring just one glass at a time while keeping the rest of the bottle fresh for weeks, months, or even years. Whether discovering new vintages, hosting unforgettable tastings, or simply savoring a glass midweek, Coravin ensures that the best wines are always within reach, without the pressure to finish the bottle.

Available online and in-store, Coravin can be found in leading international retailers and fine wine shops around the world.

A global team of 70+ people, based across 3 regions and 8 countries.

A world where every wine, everywhere is available to be discovered by-the-glass

Providing the freedom to choose any wine, any time, in any amount

We’re BETTER TOGETHER, like the best food and wine pairings… We appreciate and respect the knowledge, qualities, skills and experiences that everyone brings to the table
-our team, partners and customers. We are a friendly and inclusive “BUNCH”.

We STRIVE TO THRIVE, like the best vines that continually adapt to their environment to produce the best grapes… we act on trends, market conditions and feedback to deliver, learn and grow. We aim for the best possible “VINTAGE”.

We’re RESILIENT & RESOURCEFUL, like the best winemakers that navigate everything from bud burst to harvest, barreling to bottling… We’re innovative, inventive and entrepreneurs  do the right thing to create the best “BLEND”

Reporting into the Head of Global Brand Activation & UK Brand Manager, the primary focus of this role (~85%) is to support the development, delivery and evaluation of Global Brand Activation projects – principally The Coravin Guide and The Coravin Sommelier Summit.

In addition, the secondary focus (~15%) responsible for global digital trade marketing website and communications in line with global brand and communication strategy for this part of the role you have a dotted line into our Senior Director of Global Marketing.

• Work with Head of Global Activation to continue to develop and deliver success vs KPI’s for major long-term experiential activation program ‘The Coravin Guide’ – including:
• Help to deliver Guide expansion into new markets, including assisting with development of project playbook for distributor partners, planning and execution of launch events and on-going Guide promotional activity
• Assist with development and execution of Coravin Guide Bi-Monthly Activations to include remote menu-based activations as well as working directly with venues / sommeliers to host in-venue activations
• Assist with development of Consumer & Trade communications including emailers, organic social media and PR

• Assist with the development and execution of the new ‘Sommelier Summit’ concept – aiming to execute in ~3-4 markets
• Work with Head of Global Activation and cross-functional teams to support development of agenda as well as organisational elements such as venue analysis and bookings, creation and production of support materials

Work alongside Senior Director of Global Marketing and cross-functional internal and external agency teams to drive development of:

• B2B Trade Portal – Redesign and on-going maintenance of Coravin’s trade facing website to ensure platform and assets are up to date and optimal
• Trade communications – Develop and deliver email calendar, SMS / Whatsapp…