Associate Director, Product Marketing and Campaigns

CDP have regional offices and local partners spanning 50 countries. There are now companies, cities, states and regions from over 90 countries disclosing through CDP on an annual basis.

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CDP is a global non-profit that runs the world’s only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change.

Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024. Financial institutions with more than a quarter of the world’s institutional assets use CDP data to help inform investment and lending decisions.

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The Marketing team is responsible for building and stewarding CDP’s brand, developing and delivering campaigns that generate leads and drive audience action to meet organizational objectives, and maintaining high-performance engagement across digital channels.

You will be responsible for leading CDP’s campaign management team, overseeing endtoend design, implementation and evaluation of integrated marketing campaigns that meet CDP’s objectives and drive customers through the marketing funnel.

Develop product value proposition and messaging frameworks, working closely with Sales colleagues to articulate product portfolio positioning.

Build and maintain a complete and up-to-date suite of sales enablement materials for all products.

Own the global strategy for all product marketing, working with Market Activation teams to enable effective and localized regional activation.

Oversee strategy, planning and delivery for all of CDP’s campaigns, in line with organizational and functional objectives.

Support Campaign Managers to effectively matrix-manage multi-disciplinary project teams in which individuals are enabled to effectively contribute their skills and expertise.

Implement a cross-functional planning process that ensures business objectives – and opportunities for Marketing activity to support their delivery - are understood, allowing Campaign Managers to develop effective insight- and data-led campaigns accordingly.

Iterate, and ensure consistent application of, a ‘CDP approach’ to campaign management, with core templates for planning, project management – including governance – and evaluation, as well as a holistic planning grid to provide organization-wide visibility of plans.

Be the subject matter expert for product marketing and strategic campaign planning, delivering guidance, support and training to colleagues across M&C, including regional teams.

Build and maintain personas for key audiences and embed their use to inform all M&C planning and activity.

Oversee market research and insight plans to ensure CDP continually develops its understanding of our audiences, their motivations and barriers.

Management of the campaign team as well as strong continued engagement with regional activation teams to ensure we present cohesively across global markets while also tailoring activity locally.

Manage an effective and engaged team, clear on its purpose and contribution, by :

Working with the Talent Attraction team to identify and recruit the right talent to the team.

Providing focus and direction, through regular 1 : 1’s, setting clear objectives, providing ongoing, honest feedback, recognition, structured performance and development conversations, and helping with solutions.

Ensuring a respectful and inclusive workplace, where team members can communicate openly, share knowledge so it can be used, and respect difference. Helps resolve conflict as appropriate.

Living the CDP Values and demonstrating the behaviours appropriate to their position.

The types of roles managed might include Campaign Managers.

Internal stakeholders will include all functions and teams across CDP.

External stakeholders…