Channel Marketing Manager Trade

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

The CCM Channel Marketing Manager – On Trade, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the priority portfolio of brands. This is a vital leadership role within the UK business that will drive both longer term (3 Yr) Channel Strategy as well as short term (1

Yr) Annual Channel Plan development - in liaison with the X-Functional Lead Team (Brand & Commercial Teams). The Channel Marketing Manager will lead the On Trade CCM Team with a brand building and cross functional collaborative mindset to achieve our business goals.

• Insights - drive actionable insights working with global, local insights / category teams & agency partners- to inform Channel Plans
• Channel / Brand Strategy – based on relevant insights, lead development of overall Channel Strategy & Activation Plans across priority brand portfolio
• Execution - Lead overall Channel Activation Plan execution - in line with Outlet Segmentation & Perfect Store Model
• Evaluation - rigorous pre and post evaluation of major activations to ensure maximum return on investment (ROI) and brand equity are delivered
• Plan & Deliver effective Channel SKU & Activation Strategies - right sku (mission) / channel / support commercial team on customer alignment during key moments of the year.
• Leadership - managing and coaching of the On Trade Team to ensure the team perform to the best of their potential and to create a high performance team culture
• Leads Campari Academy Team, overseeing the full Advocacy Program and Key internal Hospitality events along the year.
• X Functional Team Collaboration – Liason with On Trade Commercial Team as well as Brand Teams, Business Intelligence & Finance Teams ongoing to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel
• Agency management – overall leadership / management for contracting and control of channel /brand agency relationships
• Accountable for A&P management in collaboration with finance, logistics and sales

• Reports to Consumer, Channel & Customer Marketing Director

• CCCM Brand, Insights, IMC and Off Trade Teams
• Commercial Teams (Mostly NOT/RTM and IFT)
• Category Teams
• Finance
• House of Brands (Global)

• Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
• Creative / Experiential Activation Agencies

• 7+ Years minimum Channel & Customer Marketing and/or Commercial experience – preferably working in POP activation/ execution (client side mandatory, agency nice to have)
• On Trade Channel & or Drinks experience - mandatory
• Proven team leadership experience with different levels of experience across the team
• Portfolio brand / channel management – able to deal with multiple priorities

• A strong and proven people and functional leader
• A dynamic, confident, and excellent communicator
• Strong team player – ability to work cross functionally
• Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
• Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans
• Commercially astute – operating with commercial lense to understand and implement ‘ROI’ driven activity where relevant
• Results driven, committed to delivering and exceeding goals and targets set
• Pragmatic and problem solving approach
• Mobility to other Business Units is a nice to…