Senior Lead, Global Vip Strategy

In short

We're looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On products show up in the world through influential people. Joining at a foundational moment for this function, you'll define and lead On's global VIP strategy with a focus on strategic seeding – ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture.

You'll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.

• 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture
• Proven expertise in strategic seeding – building and executing programs that get products on the right people and turn visibility into cultural impact
• PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance
• Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally
• Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers
• Strategic and creative thinker with a commercial mindset – able to connect influence, visibility and brand heat to business impact
• Experienced in managing global agencies and internal cross-functional collaboration
• Highly organized, proactive and comfortable balancing long-term vision with agile execution
• Passionate about how movement, sport and style intersect to shape culture
• Fluent in English