Commerce Account Director; Retail Digital Media Strategist

Commerce Account Director (Retail Digital Media Strategist)

London, United Kingdom

938 - Commerce Account Director (Retail Digital Media Strategist) - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Open Mind: A Leading WPP Media Brand

Open Mind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

This role is for the Open Mind team for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for an ZEUR Commerce Strategy Lead to provide strong eCommerce and Retail Media leadership for in-scope Nestle categories, supporting the ZEUR RDM Lead. The role is responsible for ope rationalising best practices, developing commerce solutions, and delivering Nestle business objectives.

Role Summary and Impact

The ZEUR Commerce Strategy Account Director role will understand the capabilities of commerce platforms including retail media networks and ad-tech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on Nestle’s needs and unlocking new growth opportunities across Retail Digital Media channels for Nestle.

This role will have the opportunity to work across Nestle Europe RDM teams, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our Nestle’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

The role is supported by a team of specialists (Above Market, Cluster), Open Mind leadership, and other Category leadership to draw from for inspiration and support.

RESPONSIBILITIES:

• Work closely with the ZEUR RDM Strategy Lead and ensure Above Market principles and best practices are cascaded in the local markets
• Advise on ZEUR opportunities for RDM that should be led out of local markets
• Contribute to up leveling account management and improve how we serve Nestle RDM teams across Europe
• Support specialist teams (organic and paid search, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish Nestle’s business objectives
• Support the integration between commerce and brand media to develop end-to-end media plans for Nestle covering RDM strategy throughout.
• Manage relationships to ensure delivery of first-to-market media solutions
• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics
• Assist in developing commerce and retail media content for Nestle RDM teams, including educational trainings, POVs, and frameworks.
• Lead the adoption of Commerce tools for Nestle including the adoption of Amazon Marketing Cloud.
• Become a key stakeholder in the Nestle business. Leading and executing their RDM vision
• Work with planning team to help integrate RDM capabilities into everyday planning.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Substantial experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
• Ability to execute effective media plans that achieve business objectives.
• Experience managing a team of direct reports.
• Drive to learn and understand the retail…