Programme Marketing Assistant

Programme Marketing Assistant

Department: Marketing & Membership

Employment Type: Fixed Term - Full Time

Location: London

Compensation: £27,000 - £31,000 / year

tech

UK Overview tech

UK is the trade association which brings together people, companies, and organisations to realise the positive outcomes of digital technology. With over 1100 members (the majority of which are SMEs) across the UK, tech

UK creates a network for innovation and collaboration across business, government and stakeholders to provide a better future for people, society, the economy and the planet. By providing expertise and insight, we support our members, partners, and stakeholders as they prepare the UK for what comes next in a constantly changing world.

Role Overview The Programme Marketing Assistant (PMA) role is integral to supporting our programme team marketing activities by enhancing member communications and improving marketing data quality. PMAs own all marketing activities for the programmes they support and also provide cover for the rest of the PMA team as required. All PMAs report into the Head of Data-Driven Marketing and are expected to focus on improving the effectiveness of their programmes’ communications and marketing activities.

About the role This role provides marketing support across tech

UK programmes, helping to ensure that initiatives are effectively promoted and delivered to members, prospects, and stakeholders. Working closely with the wider marketing team, the role helps plan, coordinate, and deliver marketing and engagement activities across a range of programmes.

• Events: Provide marketing support for in-person and online events. Monitor event registrations and recommend promotional strategies. Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success.
• Newsletters & Mailers: Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing. Manage requests for mailing lists and ensure timely distribution.
• Social Media: Promote all upcoming programme activities across social media channels. Develop and implement social media plans to maximise reach, engagement, and results.
• Campaign Weeks & Campaigns: Coordinate campaign weeks by working with programmes to source content, creating landing pages and campaign widgets, and promoting campaigns through appropriate marketing channels.
• Website, Blogs & Hub Management: Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages. Upload blogs (including guest contributions), partner events, and other programme content. Monitor performance, refine content, manage marketing widgets, and determine effective calls to action. Ensure all programme content is published and promoted in the most effective way.
• Member Elections & Survey Management: Develop promotional strategies to increase participation in elections and surveys. Manage the end-to-end process, from promotion and response collection through to analysis and publication of results.
• Design Briefs & Programme Visuals: Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets.
• Data Management: Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting.
• Presentation Support: Provide support in formatting and updating presentations as required.
• Training Colleagues: Support the training of colleagues on relevant marketing tools, processes, and programme activities.

Core Competencies

• Excellent written and verbal communication skills.
• Very strong organisational and time management skills.
• Attention to detail and a methodical approach to tasks.
• Ability to work collaboratively across departments.
• Proactive and self-motivated with the ability to manage competing priorities.
• Able to think creatively about how to engage audiences via different marcomms channels.
• Analytical mindset with the ability to interpret data and provide actionable insights.

Essential Knowledge and…