Customer Marketing Manager; Convenience & Cash and Carry

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Group is looking for an Off Trade Customer Marketing Manager to join the growing Channel & Customer Marketing team based in London.

This role will be key to unlocking opportunities predominantly across our portfolio of Spirits focusing on Wray & Nephew, Magnum Tonic Wine and Aperol within the Cash & Carry and Convenience channel. They will do this by understanding our brand and customer goals and executing our activation and POS plans with excellence in the right accounts to reach our target consumer.

They will lead the development of channel/brand activation plans from planning through to delivery and evaluation. They are responsible for aligning internal stakeholders across multiple teams, managing agencies from brief to evaluation, assigning budgets and working with key customer contacts to ensure our plans are delivered on time, to budget and with maximum ROI.

• Supporting the Annual Commercial Planning cycle, to help develop and deliver Strategic Channel/Brand Activation plans across a selection of priority portfolio brands – these will be aligned to Brand and Channel objectives/ strategies.
• Use consumer/shopper and customer insights to develop activation plans across Off Trade Channel.
• Ensure and align plans to path to purchase strategies and key sales drivers.
• Help build set of channel /brand plans including SMART objectives, strategies and key initiatives.
• Develop Activation briefs aligned to plans and lead / brief and execute best in class activation – working with strategic partner agencies and key customer contacts.

• Contribute to the design and execution of best in class key channel/customer activation that can be tailored /adapted by the commercial team, feeding in specific customer /consumer insight and best practice.
• Day to day management of point of sale and gifts with purchase: from creation to stock management.
• Management of a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates.

• Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications with an eye on implementation.
• Aligned to the business RASCI process, sign off all communication /POS materials to be executed (where relevant with support of Channel Marketing Manager).
• Monitor, track and evaluate activity success vs. agreed objectives/ KPIs and ROI model in place.
• Use consumer research /data where possible to evaluate /overlay activation success.
• Ensure effective tracking and management of the activity budget including raising of PO’s.

• Build and establish excellent relations with Account Controllers/ Managers and foster partnership approach to building /shaping channel and key customer plans as required.
• Establish working relationship with key customer contacts to influence and ensure activation compliance and all activity programmes remain in line with brand and customer objectives / strategy.
• Provide timely communication to sales teams across activation including face to face communication and updating sales /promo materials.
• Regular trade visits to ensure effective program execution and gain competitor understanding.
• Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations.