EMEA Digital Campaign and Content Manager

Location: Greater London

EMEA Digital Campaign and Content Manager page is loaded## EMEA Digital Campaign and Content Manager locations:
London, United Kingdom time type:
Full time posted on:
Posted 2 Days Agotime left to apply:
End Date:
February 17, 2026 (24 days left to apply) job requisition :
JREQ
9562

Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its’ ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.
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* About This Role:

** EMEA Digital Campaign and Content Manager is responsible for owning and leveraging digital channels within the region to enhance and accelerate the regional growth agenda and marketing strategy. They own access to the digital channels on behalf of the Region (and aligned with Corp Comms Calendar and CoE governance) and are responsible for delivering an integrated channel approach across e-mail, social (paid and organic), website and other digital channels  while driving the region to think differently about how we engage with customers through digital.

This role is also responsible for all outbound email campaigns, and will own the mailing lists, campaign design, and execution and tracking. The EMEA Digital Campaign and Content Manager is ultimately responsible for building digital capability in the region, serving as the expert user and advising the regional marketing team on how best to leverage digital channels and tactics to meet broader marketing and growth objectives.
** Accountabilities:
**** Own Digital Channel Execution (within Regional Remit)
*** Own content creation specifically for digital channels, including (where relevant within a region) company Linked In, social channels, website, ensuring that content is configured for specific channel requirements, and contains appropriate measurable call-to-actions
* Own access to all digital channels on behalf of the region (both global channels and regionally-owned channels)
* Works closely with Customer Marketing Manager, COE and Corporate Comms teams to schedule regionally-specific content on global channels
* Design and track channel-specific KPIs, and continually seek new and improved ways to engage and deliver via these channels
* Actively contributes as the regional expert/champion on globally led digital marketing transformation projects
* Responsible for all digital marketing campaign reporting, identifying areas for improvement and deliver data led insight
** Own Email Marketing Strategy and Execution
*** Work closely with Customer Marketing Manager and COE to define the strategy for email communications in the region, including frequency, format and call-to-action
* Act as the regional marketing owner of email marketing tool (Hub Spot) and ensure that all contact data and marketing assets are organised and configured properly
* Lead execution of this strategy, including system coding
* Responsible for embedding the key principles of the buyers journey within all digital marketing activity, including tactics to connecting with relevant personas at different stages of the funnel
* Design and execute new approaches to nurture customers via email marketing (eg “drip campaigns”, different call-to-actions)
* Design and execute methods to test campaign effectiveness (eg A/B testing)
** Build Digital Capability Within the Region
*** Partner with COE to identify and build relevant digital capability within the region, and the broader business, serving as a key member of the global digital team to represent regional commercial requirements
* Responsible for understanding tools-in-use, serving as the expert within the region, and advising the regional marketing team on how best to leverage these channels to support the broader marketing strategy and growth agenda
* Continuously…