Senior Marketing Demand Generation Manager

Senior Marketing Demand Generation Manager

London, England, United Kingdom

Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.

Role: Senior Marketing Demand Generation Manager / Senior Growth Marketing Manager
Department: Marketing
Reports into: Global VP of Marketing
Location: London (hybrid, office based 2-3 days p/week)

About the role

Disguise is looking for a Senior Marketing Demand Generation Manager / Senior Growth Marketing Manager to lead global demand generation across EMEA and APAC. This role is ideal for a commercially minded marketer with a track record of unlocking new markets or verticals through end-to-end campaign strategy and execution.

You’ll own a six-figure budget and manage a small international team (1-2 marketeers), using data-driven tactics to drive awareness, acquisition, and engagement across our software and hardware offerings. From identifying funnel leaks to reducing churn, you’ll play a key role in optimising performance across the full customer journey.

This is a hands‑on, strategic role for someone who thrives in a fast‑paced, high‑growth environment and is passionate about building scalable marketing engines that deliver measurable results.

What you will do

• Define and own the global growth marketing strategy, aligning closely with revenue targets for both software and hardware
• Lead a high-performing international growth marketing team, providing strategic direction, campaign ideas and sales collaboration
• Design, optimise and launch scalable, multi‑channel campaigns across paid media, SEO, ABM, social, email, events, and partnerships to drive demand and customer acquisition
• Own the marketing funnel for EMEA and APAC, driving full‑funnel strategy from awareness through conversion and retention
• Partner with US Campaign Manager to align on a global strategy that is tailored to each region
• Work closely with Sales and Head of Business Development to align marketing campaigns to pipeline goals, enabling strong lead quality, handoff, and feedback loops
• Partner with Marketing Operations and Data to track performance metrics, optimise for CAC, LTV, ROI, and deliver regular reporting
• Oversee strategy for lead nurturing, marketing automation, and scoring systems to deliver personalised customer journeys
• Collaborate with Product Marketing to build value‑driven messaging for different buyer personas across target verticals
• Leverage experimentation and A/B testing across campaigns, messaging, and channels to optimise conversion rates
• Own the growth marketing budget (circa £600K) for EMEA and APAC and allocate investment across regional marketing activities for maximum impact
• Stay on top of industry trends, emerging tools, and new demand generation tactics to ensure we remain ahead of the curve

Experience

• 5+ years proven experience in a senior growth or demand generation marketing role in a B2B company
• Industry experience in SaaS, technology, immersive entertainment, or live concert touring
• Experience managing the full marketing funnel, with a strong focus on identifying and addressing funnel leaks
• Hands‑on experience with modern digital marketing channels (SEO, SEM, paid social, ABM, programmatic)
• Experience building and scaling marketing campaigns globally, with knowledge of regional nuances across EMEA and APAC a bonus
• Experience managing 6‑figure marketing budgets
• Experience managing remote teams of at least 1 person
• Experience working with marketing and CRM tech stacks (such as Pardot, Hub Spot, Marketo)
• Experience measuring and tracking SaaS marketing and metrics including CAC, L, MRR/ARR, churn, etc.

Behaviours and values

• High level of attention to detail: able to keep reports and documentation up to date
• Commercial mindset with strong analytical skills; ability to interpret data and translate insights into actionable strategies
• Dependable: being both a team player and autonomous agent to drive results
• Exceptional communication and stakeholder management skills, across…