Product Marketing Manager

The Product Marketing Manager is responsible for translating product positioning into clear, market-facing messaging frameworks that are utilized across the business. This role heavily leverages AI tools across the program to efficiently translate product strengths, customer needs, and competitive dynamics into clear, differentiated messaging that resonates with our ideal customer profiles and buying groups.

Reporting to the CMO and operating globally, the Product Marketing Manager partners closely with Product Management, Marketing and Sales teams to ensure go-to-market execution is grounded in customer insight, competitive differentiation, and business priorities.

Ownership Responsibilities (90% of focus)

• Go-To-Market Messaging, Product Content & Campaigns (40%)

  • Own externally-facing product messaging frameworks, ensuring alignment with Ultimo’s strategic direction and brand narrative

  • Partner with Product Management to deliver clear, consistent articulation of USPs / value propositions, explanation of roadmap priorities, and releases

  • Develop and deliver product launch materials and campaigns, aligned to focus industries and personas

  • Support the Marketing Demand Generation team with campaign messaging blueprints, including differentiation and competitive de-positioning guidance

  • Collaborate with Product Management on industry analyst RFIs, including completing & reviewing surveys, and supporting briefing development for analyst evaluations

  • Ensure all product marketing assets remain current as markets, customers, and competitive dynamics evolve

• Competitive Intelligence (20%)

  • Own competitive intelligence strategy and execution, including creation and maintenance of battle cards for all key competitors, refreshed at least annually

  • Monitor and document competitor messaging, positioning, campaigns, and market moves and deliver insights that are readily consumable by stakeholders

  • Lead win and loss analysis in partnership with Sales and Sales Operations, synthesizing insights for leadership, Product Management and GTM teams

  • Deliver competitive insights through enablement sessions, sales training, and internal communications

• Buyer Insights, Personas, Pitches, Playbooks (20%)

  • Define and maintain buyer personas and buying group influence maps, in collaboration with internal teams and external research partners

  • Develop persona-based messaging frameworks, including pitches and value narratives tailored to key buying roles

  • Own the structure and ongoing evolution of GTM playbooks, aligning Marketing, Product, Sales, and Partners

  • Enable GTM teams through regular workshops, training sessions, and documentation focused on personas, pitches, and playbooks

• Market Research & Intelligence (