Global Marketing Manager

Overview

We’re looking for a Global Marketing Manager to help bring our innovation pipeline to life, deliver culturally resonant brand campaigns, and scale product storytelling across global markets. Sitting at the heart of the global marketing team, you’ll take emerging product concepts from ideation through activation—crafting narratives, strategies, and launch plans that resonate across cultures, align with our brand voice, and ignite both internal and consumer excitement.

• Architect and execute global innovation strategies, from product ideation to launch across channels.
• Lead cross-functional teams—R&D, regional marketing, digital, and consumer insights—to tailor activations by region.
• Oversee creative development and adapt launch materials (digital, PR, retail) for diverse markets.
• Program and activate global promotional initiatives (e.g., limited edition sets, brand storytelling campaigns).
• Monitor and optimize campaign performance metrics; iterate based on insights.
• Ensure cohesive brand messaging globally, while allowing regional customization.
• Manage and allocate budget, schedule, and agency collaboration for launches.
• Serve as ambassador between global leadership and regional hubs, fostering two-way alignment.

• Industry Know-How: Deep understanding of the beauty and skincare landscape, with strong awareness of ingredient trends, category shifts, and what it takes to cut through in a saturated market.
• NO B.S. Mindset: You simplify the complex. You move fast, focus on what matters, and don’t get lost in marketing jargon or endless decks. Strategic and scrappy.
• Consumer Obsession: You’re tuned into what real people want, need, and say — from Tik Tok comments to focus groups. You build with empathy and always put the consumer at the heart of innovation.
• Trend Radar: You instinctively spot what’s next — whether it’s an emerging ingredient, cultural movement, or Tik Tok skincare hack — and know how to turn that into action.
• Cross-Functional Leadership: You know how to rally teams, influence without authority, and keep projects moving from concept to shelf.

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Team days
• Allowance to use on our wonderful products each month
• Dog friendly office

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.