Product Marketing Manager

What you will do

• Own product marketing strategy and execution for Feeld’s products and features, from opportunity identification through launch and post-launch optimization
• Define and lead end-to-end go-to-market plans
  , including positioning, messaging, target audiences, success metrics, and cross-functional alignment
• Proactively identify gaps in consumer understanding, unmet member needs, unclear value and turn them into opportunities for growth, differentiation, or engagement
• Establish the foundations of product marketing at Feeld by creating clear frameworks, processes, and ways of working that enable focus, speed, and high-impact execution
• Develop compelling positioning and narratives that clearly articulate value, drive adoption, and elevate perceived product and brand value
• Partner closely with Product to influence roadmap decisions using customer insights, market context, and launch learnings
• Set goals and define success metrics for launches, then analyze performance to inform iteration and future strategy
• Act as a strategic connector across teams, aligning stakeholders around priorities while confidently driving decisions forward

• You have 6+ years of experience in marketing, product marketing, or strategy, with 4+ years owning product marketing initiatives end to end
• You have a proven track record of setting product marketing strategy and translating it into execution that delivers measurable impact
• You are comfortable operating with ambiguity and autonomy — you don’t wait to be told what to do, and you thrive in roles where you define the problem and the path forward
• You have strong analytical instincts, with the ability to use data and research to inform positioning, segmentation, pricing, and prioritization
• You are exceptional at crafting positioning, messaging, and plans that simplify complexity and mobilize teams toward a clear goal
• You are influential and collaborative by nature, with experience leading through persuasion rather than authority
• You are an excellent communicator with high standards for clarity, rigor, and craft in both written and verbal work
• You have deep understanding and experience with mobile apps and/or consumer subscription products and a strong alignment to Feeld’s mission and purpose

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best.

We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we…