Marketing Manager

Overview

Marketing Manager - Exhibitions | London - On-site | B2B Media Business | Salary up to £55k + Benefits

A fast-scaling international media and events business is expanding its global portfolio and is now searching for a Marketing Manager - Exhibitions, to elevate the performance and visibility of its market-leading shows. This company delivers standout exhibitions and high-impact B2B content across multiple regions and culturally, offers support and fun along the way.

This opportunity offers the chance for a Marketing Manager - Exhibitions, to take full ownership of strategy and execution, shaping how audiences engage with a diverse line-up of events in the UK and worldwide.

• Develop and deliver integrated campaigns designed to drive visitor growth, delegate acquisition and exhibitor engagement across a multi-show portfolio
• Build campaign strategies including segmentation, audience positioning, messaging and full channel planning
• Track and optimise performance metrics such as registrations, CPA, conversion rates, email engagement and digital ROI
• Oversee content-led and digital marketing activity, including social media, SEO initiatives, exhibitor promotions and speaker-focused content
• Lead, support and develop a small marketing team while collaborating closely with sales, editorial, content and operations
• Grow event brands and audience databases across international markets, forming strong relationships with industry partners, associations and key exhibitors

• 5+ years  experience in B2B exhibition marketing with proven ownership of full campaign delivery
• A track record of multi-channel campaign success across email, web, paid media and partnerships
• Strong copywriting and messaging skills, plus confidence using CRM systems, email platforms, analytics tools and CMS environments
• Commercial awareness and ease working with sales teams and senior internal stakeholders
• Experience guiding, coaching or managing junior marketers

Apply today to be considered for the position of Marketing Manager!

BH35037