Marketing Manager

Posted Thursday 15 January 2026 at 06:00

Marketing Manager

The Marketing Manager is a key role responsible for conceptualising, developing, and executing innovative marketing strategies to drive paid attendance across a small portfolio of shows. This person will play a critical role in elevating the event’s brand profile, ensuring its market positioning resonates with target audiences, and crafting communication strategies that maximise delegate sales and sponsorship revenue. The role requires a nuanced understanding of event positioning, branding, pricing, communication, digital marketing and data-driven decision-making to achieve ambitious commercial goals.

• Marketing Planning:
  Develop and oversee the end-to-end marketing plan for the events, aligning with overall organisational objectives and commercial targets. Leverage audience insights, competitor analysis, and market trends to inform a holistic, multi-channel approach.
• Event Positioning:
  Articulate the event’s unique value proposition in a crowded marketplace. Develop messaging frameworks, and differentiation strategies to ensure the event appeals to priority segments and attracts high-quality, paid attendees.
• Brand Stewardship:
  Steward the consistent execution of the event’s brand identity across all touchpoints, including digital, print, social, and experiential. Ensure all communications reflect the event’s core values, personality, and promises, driving emotional resonance and brand affinity.
• Integrated Campaign Management:
  Lead the creation and execution of integrated, data-driven marketing campaigns spanning digital (e.g., paid social, search, display), PR, advocacy, content, email, and partnerships. Drive the paid attendance funnel from awareness through to purchase and post-event engagement.
• Target Setting & Performance Monitoring:
  Set clear KPIs for ticket sales, engagement, and campaign ROI. Utilise analytics platforms and marketing dashboards to track, report, and optimise performance, adjusting strategy in real-time to ensure delivery against attendance targets.
• Stakeholder
  
  Collaboration:
  
  Work cross-functionally with internal teams (event production, sales, finance, operations) and external agencies to ensure alignment on goals, messaging, and execution timelines.
• Budget Management:
  Develop and manage marketing budgets, ensuring efficient and effective allocation of spend to deliver the highest possible ROI.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive marketing experience, with a proven track record of driving paid attendance at large-scale events (1,000+ attendees), ideally in a B2B environment.
• Deep knowledge of event positioning, brand strategy, pricing and communication. Demonstrated ability to develop value propositions and go-to-market strategies that deliver measurable commercial results.
• Exceptional verbal and written communication skills, with an aptitude for persuasive storytelling and executive-level reporting.
• Analytical Mindset:
  Highly data-literate, with the ability to interpret campaign metrics and audience insights to drive optimisation and learning.
• Strong organisational skills and experience managing multiple concurrent projects, resources, and stakeholders under pressure.
• Demonstrated ability to develop and execute creative campaigns that capture attention and drive action in a competitive space.
• Skilled in the use of digital marketing platforms, CRM systems, social media, and campaign automation tools. Familiarity with emerging technologies and martech solutions is advantageous.
• A deep appreciation for live experiences and the unique dynamics of event marketing.