Head of Digital Marketing and CRM

Head of Digital Marketing and CRM

At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world's leading houseware brands with a global presence spanning over 100 countries, available in most major retailers and independent specialty stores worldwide as well as our rapidly growing ecommerce channel.

D2C is a strategic priority for the business and we are looking for an experienced and passionate Head of Digital & CRM to join our growing team. In this role, you ll be responsible for developing a digital brand and performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia). You ll also take ownership of our customer retention program, developing effective strategies to reduce customer churn and increase CLTV.

You ll manage a small team of digital/CRM marketers and partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands-on marketer to help scale our D2C business.

• Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy.
• Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels.
• Work with the digital design team to develop effective creative assets to support the above strategy, ensuring continuous feedback and optimisation.
• Implement an experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel.
• Manage relevant third-party agency relationships (Media, SEO, affiliate, ESP).
• Manage the digital marketing budget and deliver ROAS/CPA against agreed targets.
• Analyse and report performance on a weekly/monthly/quarterly basis.
• Develop an effective retention strategy to increase customer retention and CLV.
• Lead, inspire and manage a digital & CRM team of two.

• Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment.
• Strong analytical capability, with the ability to translate data into clear, actionable insights.
• A strategic mindset combined with a hands-on, results-driven approach.
• Proven ability to build strong networks, with excellent communication and presentation skills.
• Collaborative team player with a confident, engaging, and personable style.
• UK and international experience is desirable but not essential.

• Competitive salary and holiday allowance.
• Company performance related bonus.
• A pension contribution.
• An exclusive staff discount.
• Hybrid working – 3 days a week in the office, 2 from home with flexible start/finish times.
• External private employee wellbeing support.
• Access to Perkbox.
• Season-ticket travel loan.
• Cycle to work scheme.
• Holiday trading (buy/sell) and extra holiday days for long service.

London

Hybrid

• Email Marketing Executive Ecommerce London Hybrid

• Flexible working
• Mental wellbeing support
• Holiday trading
• Additional holiday for length of service
• Company bonus scheme
• Generous discounts for you and friends and family
• Season ticket loan and cycle-to-work scheme
• Even more discounts with Perkbox

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