Global Audit Brand, Marketing and Communications Lead Associate Director

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The Brand Marketing and Communications (BMC) function has an important role to play in helping to achieve EY's ambition to create long‑term value as the world's most trusted distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose building a better working world to life for our people clients and communities;

engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events‑staging, strategy planning and operations. Through the collective power of BMC and the other teams and specialists we work with we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

As a Big Four professional services organization Audit is a strategic priority. It is central to the EY Assurance service line in building confidence in businesses and the capital markets for better decisions that have a positive impact on our world and is critically important to the EY global network because it underpins the organization's purpose and reputation.

The EY organization continues to make significant investments in its Audit teams, the transformation of audit services and its AI‑powered technology platform to enhance quality, improve employee and client experience, and provide the tools our people need to deliver a market‑leading audit. As Global Audit BMC Program Lead you will support the ongoing development and growth of audit as it continues on this journey.

This senior‑level position will collaborate with global and regional Assurance leadership, the Audit Transformation Office, Professional Practice Quality Leadership, digital teams and other Assurance, Audit and BMC stakeholders to develop, create and activate marketing communications and enablement programs that support the delivery quality and technical aspects of the audit. Working with a team of brand go‑to‑market and external and internal communications professionals you will be responsible for program development, execution and measurement, senior stakeholder and staff management, and working with account and regional teams to ensure messaging activities and materials support global and local market needs.

Success in this role will be demonstrated through the results of leading and owning the delivery of strategic initiatives and their activities that build awareness and preference, continually increase communications effectiveness and evolve the audit services brand.

• Manage and deliver complex multi‑channel marketing and communications activities with input from multiple stakeholders
• Manage senior stakeholder relationships and provide strategic counsel on brand marketing and communications best practices
• Create marketing and communications programs that include materials such as positioning documents, thought leadership, digital content and product summaries within EY guidelines
• Support the ongoing transformation of audit with impactful change‑management communications and enablement
• Identify measurable goals and track success
• Manage and counsel marketing and communications professionals and play a senior role across the wider Assurance BMC group and BMC function
• Ability to travel occasionally

• A proven track record of turning strategy into action to deliver B2B marketing and communications programs, initiatives and activities within an ever‑changing environment
• Project management and successful delivery within a matrixed and virtual team environment
• Strong communications skills, channel deployment and storytelling, resource and project management acumen, attention to deadlines, and experience delivering programs across a complex…