Marketing Director

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

The Markets, Sales & Clients (MSC) function is the driving force behind the creativity and growth  main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact.

You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

The Marketing Director, sitting within the Sales & Marketing function, leads the firm’s marketing capability, owning the marketing strategy aligned to the firm’s business growth plans and outcomes, and ensuring the delivery of measurable return on investment and commercial results across services, sectors, and markets.

Operating within a large accountancy and consultancy business, the role focuses on demand generation, client engagement, and value proposition development, working in close partnership with Sales and the Brand & Communications team. The role is deeply client-centric, ensuring marketing activity is grounded in client needs and delivers a high-quality, consistent service to internal business stakeholders. While the role does not include sales activities, it is accountable for ensuring marketing activity builds meaningful interest, develops sales-ready opportunities, and enables a seamless, well-connected handoff to Sales.

As a member of the MSC leadership team, the Marketing Director collaborates with fellow Directors to align on overall MSC strategy, ensure a consistent people experience, and embed effective, scalable marketing processes. The role also leads marketing capability development, with a particular focus on digital marketing and the effective use of AI, fostering a culture of marketing excellence and continuous improvement.

In this challenging and rewarding role you will also:

• Develop and maintain a marketing strategy aligned to the firm’s business growth plans, sector priorities, and desired outcomes
• Translate strategy into clear activation methodologies, ensuring campaigns, digital, and content activity are consistently planned, executed, and measured
• Establish repeatable, scalable approaches to activation that enable the business to engage effectively with marketing programmes

• Provide strategic leadership to the campaigns, digital, and content teams, ensuring activity is integrated, insight-led, and outcome-focused
• Identify, design and lead campaigns to build awareness, credibility, and sustained engagement in priority markets
• Oversee digital and content activity as core enablers of engagement, nurturing, and value proposition activation
• Ensure high standards of quality, relevance, and consistency across all channels
• Own external agency strategy and management: appoint and govern agencies/suppliers, set briefing standards, agree KPIs and SLAs, and run performance reviews to ensure effective delivery, value and brand consistency.

• Work closely with Sales leadership to align campaigns and marketing activity to sales priorities and pipeline stages
• Ensure marketing outputs provide Sales with clear context, insight, and value propositions at the point…