PR Associate Director- Property, Design & Architecture

Overview

The Associate Director is a senior role at PURPLE, leading high-profile clients across property, design, and architecture. This role drives bold, culturally relevant communications, shapes strategic campaigns, and delivers exceptional client service and value. With deep industry expertise and a passion for storytelling, the Associate Director will elevate both our clients’ brands and PURPLE’s reputation as a prominent player in luxury real estate communications.

Property & Placemaking

PURPLE London

The Associate Director is a senior role at PURPLE, leading high-profile clients across property, design, and architecture. This role drives bold, culturally relevant communications, shapes strategic campaigns, and delivers exceptional client service and value. With deep industry expertise and a passion for storytelling, the Associate Director will elevate both our clients’ brands and PURPLE’s reputation as a prominent player in luxury real estate communications.

• Maintain and grow senior client relationships, acting as a trusted advisor
• Provide strategic counsel to clients, ensuring alignment with their business objectives and brand ethos
• Lead the creation and delivery of client strategies and campaigns, ensuring best-in-class account service
• Industry trend forecasting and insights to ensure campaigns remains innovative, creative, and commercially effective
• Cultivate relationships with top-tier media, influencers, and industry and actively pitch stories and coach teams to build and enhance their media networks
• Develop and maintain partnerships with brands, cultural institutions, and other relevant collaborators
• Support with new business strategy, identifying opportunities and securing new clients

• An execution-focused individual who delivers outcomes
• Strong project management skills, including prioritizing and delivering results in a fast-paced environment
• Industry experience across property, design and architecture; international property experience beneficial
• Minimum 10 years PR / communications experience
• Established high-level media and influencer contacts across global publications and platforms
• Understanding of wider hospitality, culture, lifestyle, and luxury industries
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives
• Strong problem-resolution skills, including creativity and resourcefulness in dynamic environments
• Demonstrated success in securing new business and driving revenue growth

• Thrives under pressure, maintaining grace and professionalism in high-stakes situations.
• Takes initiative and ownership, balancing multiple priorities with a solutions-oriented mindset.
• Resourceful, adaptable, and capable of navigating ambiguity.