Senior Paid Social Manager

Internally, this role will be known as Lead Media Planner

London, Manchester hybrid

This position sits in our UKI Media team. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through innovative digital marketing solutions. We plan, create and execute a variety of world class campaigns, from culture lead, social first content to award‑winning integrated creative campaigns that have been built from data lead strategies and insights.

Our clients include Just Eat Takeaway, Victoria's Secret, Tik Tok, The White Company, Meta, Pepsico, Easy Jet and many more.

We are looking for someone to lead clients within the paid social media offering, while making sure it’s collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid social media, supporting our paid media planners with strategic guidance, personal development and training. They will innovate our offering and help us do outstanding work that delivers true ROI for our clients.

We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid media strategy grounded in insight.

The role of Lead Media Planner is exciting, varied and constantly evolving. In this role, you will:

• Lead, line‑manage, motivate and inspire your team
• Support Head of Paid Social and Head of Media Operations in developing long‑term media strategies and key tactical plans
• Plan, buy and optimise paid social media activity
• Oversee reporting and identify new opportunities off the back of results
• Recommend and set up measurement solutions for clients
• Take and respond to (internal and external) briefs
• Deliver and present work with data‑driven insight and analytics
• Support Account Planners in delivery of internal and client work with paid planning
• Contribute insights and strategic media thinking to projects that span all areas of the business
• Ensure delivery of work is to the highest possible standard
• Ensure constant innovation across all deliverables
• Manage budgets for paid media deliverables
• Assess technology solutions, processes and data tools to improve our capabilities

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• Extensive, relevant experience within a paid social media based role
• Experience leading, motivating and coaching team members
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies)
• Strong understanding of digital media, particularly paid social media
• Advanced proficiency with ads platforms
• Advanced proficiency in direct response and app focused campaigns
• Advanced proficiency in Excel along with an inquisitive and numeric mindset and advanced problem‑solving skills
• Excellent organisational skills and time management skills
• A high attention to detail and strong presentation skills
• Familiarity with third‑party measurement platforms (e.g. Google Analytics, Adobe, DCM)

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program:
  You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you…