Influence Manager; Global Beverage Client

Influence Manager (Global Beverage Client)

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability todeliver creative solutions that drive unreasonable impact for clients and communities.

Ogilvy is a WPP company (NYSE: WPP). For more information,  , and follow us on Linked In ,X ,Instagram , and Facebook.

Department : PR & Influence

Location: London

Reporting into: Account Director / Business Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR,influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TKMaxxand Pernod Ricard.

In 2023, Ogilvy UK celebrated their
75thanniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practiceglobally, andhosts the world’s biggest festival of behavioural science and creativity,Nudge stock– now in its
12thyear.

The Role:

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output , recommending objectives , targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in‑class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, I nf luence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification , vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

We are looking for a self‑motivated, action‑oriented, and ambitious a positive "can‑do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives . You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills.

In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities:

• To work with the Head of Influenceand an Influence Executive to develop theclientportfolio to increase their market share with the influencer strategy
• The role involves leading theinfluencer plan across brands and working with the integrated Ogilvy team to support all brand activity
• Actively contribute to the Influencer strategy by recommendingobjectives, targets, action plans,…