Chief Marketing Officer

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We are hiring our first Director of Marketing to build and lead a world‑class, growth‑led marketing function across B2B and B2C verticals. Accelerating customer acquisition, building engagement and loyalty among our drivers, sharpening our market positioning, and strengthening our brand as the UK’s most trusted electric vehicle partner for both individuals and employers.

This is a senior, high‑impact role reporting directly to the CEO. You will own the end‑to‑end marketing strategy and have overall responsibility for execution – spanning brand, growth, product marketing, PR, and go‑to‑market alignment with Sales, P&L and Product.

If you’re excited by the challenge of building a category‑leading brand and growth engine from a position of momentum, we’d love to hear from you.

• Strategy & Leadership

• Define and own the overall marketing vision and strategy aligned to company growth goals; lead, and develop a high‑performing, multidisciplinary marketing team
• Act as a key member of the SLT leadership team, contributing to company‑wide strategy and decision‑making

• Growth & Revenue Impact

• Drive demand generation, customer acquisition, and revenue growth across B2C (consumer leasing) and B2E (employer‑led schemes such as salary sacrifice) channels.
• Own and optimise the full growth funnel: acquisition, activation, conversion, retention, and lifetime value, with a strong bias toward experimentation and continuous improvement.
• Partner closely with Sales and Partnerships to improve lead quality and messaging, win rates, and go‑to‑market effectiveness.
• Expand our collaboration with OEMs, improving our positioning and pitch.

• Brand & Positioning

• Clarify and evolve Octopus Electric Vehicles’ brand positioning, messaging, and narrative across consumer and employer audiences, ensuring clear differentiation as EV leaders within the Octopus Energy Group landscape.
• Establish Octopus EV as a distinctive, trusted brand that stands out in a competitive and rapidly evolving EV market. Experiment with creative, out‑of‑the‑box ways of doing so.
• Ensure brand consistency across all touchpoints, from digital to partnerships to customer experience.

• Product Marketing & Go‑To‑Market

• Own product and proposition messaging for consumers and employers, translating complex EV, finance, and energy propositions into simple, compelling value stories.
• Lead launches of new products, services, and propositions.
• Translate customer insight into compelling value propositions and sales enablement.
• Support initial set up and scaling in new geographies.

• Data, Performance & Operations

• Deliver or establish clear growth metrics, dashboards, and accountability across acquisition, CAC, conversion, and LTV, with clear links to revenue impact.
• Manage marketing budgets with a strong focus on ROI.
• Build scalable marketing processes and tooling.

• Experience

• Experience as a Director of Marketing in a high‑growth scale‑up or challenger brand.
• Proven track record of driving measurable commercial growth, ideally in consumer‑facing, subscription, marketplace, or fintech/energy‑adjacent businesses.
• Strong experience in brand strategy, including positioning and messaging.
• Proven track record of building a differentiated brand story and enabling teams to translate that into compelling customer‑facing language.
• Experience building or scaling marketing teams and functions.
• Strong understanding of digital, performance, lifecycle, and customer‑led marketing, including paid acquisition, conversion rate optimisation, and retention.

• Capabilities

• Strategic thinker with the ability to execute at pace.
• Comfortable operating with ambiguity and evolving priorities.
• Highly commercial, data‑literate, and outcome‑focused.
• Excellent stakeholder management skills, including working closely with founders/CEOs.

• Mindset & Values

• Customer‑obsessed and insight‑led.
• Low‑ego, collaborative, and hands‑on.
• Excited by the energy transition and the role EVs play in it.
• Willing to challenge the status quo and be challenged in return.

• A rare opportunity to shape the marketing function and brand at a pivotal stage of…