Digital PR Lead

About Legend

At Legend, we’re building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level‑up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other.

If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

Legend is hiring a Digital PR Lead, reporting directly to our Digital PR Manager.

We’re looking for a strategic and creative Digital PR Lead to take ownership of campaigns for one of our most exciting flagship brands. Joining a newly formed team, you’ll play a central role in shaping the Digital PR direction from the ground up — setting the creative vision, leading campaign strategy, and delivering high‑authority backlinks that drive real results. While this is a new team, you’ll be supported by the tools, expertise, and infrastructure of our well-established Digital PR function.

This role offers true autonomy, high creative control, and the opportunity to experiment with bold ideas that land impactful coverage. You’ll work closely with SEO, content, and brand teams to ensure your campaigns align with wider growth goals — while pushing the boundaries of what great looks like in Digital PR. We’re looking for someone who’s commercially minded, innovative, and confident leading end‑to‑end campaigns, from proactive storytelling to expert commentary and newsjacking.

If you’re excited to make your mark and drive standout work in a competitive space, we’d love to hear from you.

In this role, we value diverse perspectives and encourage you to apply even if you don’t meet every qualification listed.

• Deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns that support organic visibility and help the brand outperform competitors.
• Contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices.
• Drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice in its category — boosting relevance, visibility, and trust.
• Build and nurture relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities.
• Work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals.
• Support the development of repeatable, scalable campaign strategies by building on early success and helping to identify patterns, learnings, and areas for optimisation.

• Proven Digital PR
  
  Experience:
  
  Demonstrated success in delivering high-quality coverage and backlinks across US and Canadian media. Experience in iGaming, sports, or entertainment sectors is a strong plus.
• Strategic Campaign Thinking:
  Ability to shape campaign ideas that are not only creative and newsworthy but also aligned with broader brand, SEO, and commercial goals.
• Excellent Writing & Storytelling:
  Skilled at crafting compelling narratives and uncovering media-friendly angles from data, trends, and expert perspectives.
• Confident, Media‑Savvy Communicator:
  Comfortable pitching to top-tier journalists, delivering expert commentary, and building lasting media relationships.
• Insight-Driven Approach:
  Able to analyse performance data and media trends to inform campaign development, optimisation, and outreach strategy.
• Self‑Sufficient but Collaborative:
  Highly proactive, able to lead campaign delivery independently, while contributing positively to a fast-paced, cross-functional team.

• 1st:
  Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd:
  Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
• 3rd:
  Take home task – you will…