Influencer Marketing Activation Director

Overview

Starcom has a history of over 80 years and is a global communications planning and media leader. We are a people-centered agency that harnesses data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices, we operate as Publicis Media’s flagship agency using the Power of One model, spanning multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We focus on People, with flagship D&I and L&D programmes to help every individual reach their fullest potential, and foster a welcoming and supportive culture. We have been recognised as one of Campaign’s Best Places to Work (2021–2023) and Media Week’s Agency of the Year 2023.

Overview Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition. This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll deliver best-in-class influencer activations across Europe as part of Publicis’
Power of One model, uniting media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences. You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact. The global team spans 70+ markets with a shared vision:
To build a better today, for tomorrow.

• Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
• Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
• Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.
• Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.

• Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
• Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
• Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.

• Stay ahead of creator culture and platform trends to ensure activations remain cutting-edge and relevant.
• Build and nurture strong relationships with influencers, creators, and agencies across markets.
• Contribute to innovation workshops, best-practice frameworks, and ongoing thought leadership within the influencer and creator space.

• Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
• Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
• Proven ability to lead large-scale activations across multiple markets.
• Strong background in talent management, negotiation, and relationship building with influencers and creators.
• Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
• Strong project management skills with high attention to detail, organization, and quality assurance.
• Experience with influencer and content management platforms (e.g., Creator
  
  IQ, Traackr, or Tagger) preferred.
• Passion for innovation, creativity, and the evolving influencer landscape.
• Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.

• Starcom offers fantastic benefits to all employees, including Pension, Life Assurance, Private Medical and Income Protection Plans, plus additional programs such as:
• WORK YOUR WORLD: opportunity to work anywhere in the world (where there is a Publicis office) for up to 6 weeks a year.
• REFLECTION DAYS: two additional paid days for well-being and self-care.
• HELP@HAN…