Senior Product Manager; Affiliate

Senior Product Manager Traffic Guard.ai About Traffic Guard.ai

Traffic Guard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialize in detecting and preventing invalid traffic across Affiliate Marketing, Social Media, Google PPC, and Performance Max (PMAX) channels, ensuring our clients maximize ROI and campaign performance.

We are seeking an exceptional Senior Product Manager to join our growing product team. This role reports directly to the Chief Product Officer. The ideal candidate is a strong communicator who deeply understands the affiliate marketing industry and can effectively articulate product vision and strategy to diverse stakeholders.

This is a pivotal role that will drive our strategic evolution from fraud detection and prevention into optimization and performance enhancement solutions for our Affiliate Marketing product line. You will be responsible for expanding our capabilities across multiple verticals, including iGaming (Sports Betting, Online Casinos, Poker) and e-commerce, ensuring our affiliate fraud prevention and optimization solutions deliver measurable performance improvements for our clients.

The ideal candidate will have deep knowledge of the Affiliate Marketing ecosystem across both iGaming and e-commerce sectors, including familiarity with leading Affiliate Management Platforms (AMPs) such as Impact, Affilka, Partner Matrix, Income Access, Post Affiliate Pro, Tapfiliate, and others. You must understand how these platforms operate, how brands and affiliate partners interact through them, and the common types of affiliate fraud that threaten attribution integrity, including cookie stuffing, click fraud, lead fraud, and attribution manipulation.

This position requires someone who can take complete ownership of the Affiliate product line strategy, from MVP definition through launch execution, while maintaining tight alignment with our sales process. You will translate market needs into compelling product features that protect our clients from fraud while simultaneously helping them optimize their affiliate program performance for maximum ROI.

Reports to:

Chief Product Officer

• Affiliate Product Line Strategy:
  Own the complete product strategy for our Affiliate Marketing solutions, leading the strategic transition from fraud detection to prevention and optimization and performance enhancement across iGaming (Sports Betting, Online Casinos, Poker) and e-commerce verticals
• Product Roadmap Development:
  Build and maintain a comprehensive product roadmap that balances fraud prevention capabilities with optimization features, prioritizing based on market demands, competitive landscape, and revenue opportunities
• MVP Planning & Execution:
  Take complete ownership of MVP definition, planning, and launch execution for new Affiliate product features. Identify core capabilities, define success metrics, and create phased rollout strategies that balance speed‑to-market with quality
• Sales Process Alignment:
  Maintain tight alignment with the sales team, providing product expertise during customer conversations, developing compelling demo narratives for affiliate solutions, and ensuring product roadmap reflects market demands and revenue opportunities
• Feature Launch Excellence:
  Lead end‑to‑end product feature launches for Affiliate solutions, articulating clear value propositions and go‑to‑market strategies that demonstrate measurable impact on affiliate program performance and fraud reduction
• Stakeholder Communication:
  Present product roadmaps, feature specifications, and success metrics to executive leadership, engineering teams, sales, and customers with clarity and confidence
• Market Intelligence:
  Maintain deep understanding of the affiliate marketing ecosystem, competitive landscape, and emerging trends in affiliate fraud prevention, affiliate management platforms, optimization technologies, and performance marketing across iGaming and e-commerce verticals
• Customer Discovery:
  Conduct customer interviews with affiliate managers and…