Marketing and Communications Officer – Food

Marketing and Communications Officer – Food Main purpose of this role

This role will help to support Fare Share’s relationship with Tesco through the Fare Share Go team. Fare Share Go is a service of Fare Share that connects local stores to local charities across the country to collect daily food surplus. The role will help the Fare Share Go team to deliver on their objectives around food collection and redistribution to charity.

Fare Share is the UK’s largest food redistribution charity, fighting food poverty by tackling food waste. Fare Share sources food that is surplus to requirements from retailers and manufacturers and engages many volunteers to help redistribute this to local charities and community groups that provide meals to vulnerable people including families and individuals who are homeless, unemployed, socially isolated or recovering from addiction.

Fare Share operates 21 Regional Centres (depots) across the UK and supports over 9,600 local charities and community groups. In the last twelve months, the Fare Share network redistributed 16,992 tonnes of food nationwide, helping to create 36.7 million meals and feed 772,000 people each week.

The role is part of a growing marketing and communications team that oversees and delivers on a wide range of marketing, communications and PR activities, including developing and promoting Fare Share’s brand values and delivering effective support to teams across Fare Share and a network of 21 Regional Centres.

Having been mainly an organisation which focused upon its Business to Business relationships within the food industry, Fare Share is now expanding its communications strategy to promote its operations and impact to consumer audiences, to increase its visibility as well as to reach new audiences for volunteering and fundraising.

As a result, there are new projects, new approaches and new systems being developed to enable Fare Share’s growth and overall expansion.

This role is vital in strengthening Fare Share’s ability to promote its work to the food industry. The successful candidate will make an active contribution to the challenge of securing increasing volumes of food to support the Fare Share network. S/he will need to develop engaging content that demonstrates the impact of Fare Share’s work and create stronger awareness of how we address food waste and food poverty to prospective and current clients as well as the media.

She/he will be working directly on key manufacturing accounts with a team of commercial managers.

We are looking for an energetic, enthusiastic individual who feels passionate about food poverty and food waste in the UK. Ideally s/he will come with experience or knowledge of effective marketing in the food industry or agency-side, but most importantly they will have a track record of effective stakeholder engagement through a range of communications. S/he will need to demonstrate a ‘can-do attitude and combine that with an effective demonstration of the experience and skills outlined below.

This is a great opportunity for someone to make a real difference in an area of significant relevance and interest.

• Work directly on key retail and manufacturing accounts collaborating with a team of commercial managers and members of the Senior Management Team
• Develop and maintain a range of collateral that effectively promotes awareness and demonstrates impact for key partners
• Delivery of a comms plan to support category targeting
• Identify relevant communication channels that support the team’s new business development
• Develop engaging web content and maintain a range of industry case studies
• Maximising relationships across clients’ in-house departments such as Marketing and HR to leverage new opportunities such as product promotions, volunteering and staff engagement

• Provide content and evidence of Fare Share’s work and impact (e.g. case studies,
  research, current data) that will engage with the food industry
• Identify…