Digital Marketing Manager; Rock​/Alt​/Metal

London, United Kingdom

The Orchard are looking for a forward thinking digital marketing and advertising strategist to join our UK team. This role will be responsible for providing top tier marketing services to our label and artist client roster working across Rock/Alternative, Metal and more. The ideal candidate will be responsible for creating and executing strategic always‑on digital marketing campaigns designed to generate publicity and awareness.

They will be responsible for building audiences and running effective CRM strategies across their campaigns as well as engaging fanbases to drive sales and revenue for new releases and catalogue titles.

This position reports to the Senior Director, Marketing Strategy and will have project direction from the Relationship Lead.

The Orchard teams meet in the London, Kings Cross office between Monday‑Thursday. Fridays are spent working remotely.

• Label & Artist Communication
  :
  Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies within the online space, campaign planning, data collection and CRM execution and ongoing performance evaluation.
• Creativity: Conceptualize and execute creative marketing campaigns in order to remain at the forefront of marketing and audience development.
• Strategic Oversight
  :
  Oversee and manage marketing campaigns for high‑priority releases, with a focus on artist and label initiatives. Drive informed decisions based on data and performance metrics. You will be expected to keep on top of current online trends and tools and how they can be utilised within marketing campaigns.
• Performance Analysis
  :
  Analyze the impact of campaigns and the value of various segments of fans & audiences identifying trends, areas for improvement, and opportunities to optimise both pre‑ and post‑release strategies. Utilize your in‑depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand.
• Internal & External Partnerships
  :
  Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness.
• Team Collaboration
  :
  Collaborate with local market teams globally to identify and utilise cultural touchpoints for audience acquisition, engagement and other label objectives.
• Problem‑Solving & Flexibility
  :
  Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision.

• Minimum of 2 years in digital marketing within the music industry (Label, Distributor, DSP etc) or a similar field. Proven track record of successful campaign development and execution.
• Strong understanding and knowledge of marketing music across Rock, Alternative, Metal and related genres within the United Kingdom.
• You are passionate about the music business and have a desire to build a career in the industry.
• Knowledge of booking digital advertisements across platforms including Meta, Google and Tik Tok Ads Manager preferred.
• In‑depth understanding of social media platforms and the current platform trends and updates required.
• An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery.
• A strong proficiency in utilising analytics tools to track and interpret release performance, trends, and metrics.
• Basic Photoshop, HTML and video editing software experience is preferred.
• Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients.
• Familiarity with Google Suite and project management software a plus.
• Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organised…