CRM Specialist

London | Hybrid (1–2 days in office) | Open to 4-day week

This contract opportunity has been created to accelerate growth across owned channels during a critical delivery period. With campaigns ready to scale and experimentation at the heart of the roadmap, you’ll step in quickly and make an immediate commercial impact. Starting next week, this role offers flexibility, autonomy, and the chance to influence key performance metrics within a fast‑moving lifecycle function.

Our client is a data‑led, customer‑first organisation using CRM as a true growth engine rather than a broadcast tool. You’ll join a collaborative Lifecycle team working closely with marketing, product, data, and clinical stakeholders, where insight, experimentation, and execution combine to deliver measurable revenue impact. The environment rewards curiosity, ownership, and clear thinking, giving you the platform to test, learn, and scale what works at pace.

The CRM Specialist will play a central role in driving performance across email, SMS, push, and in‑app channels, contributing directly to conversion, retention, and lifetime value.

• Design and execute high‑impact lifecycle campaigns across owned channels
• Launch and optimise automated flows aligned to funnel and journey stages
• Treat CRM channels as performance drivers, not just communications
• Partner with Lifecycle Marketing Managers to deliver revenue growth
• Support reactivation, conversion, and retention initiatives at scale

• Proven experience building and optimising CRM and email campaigns
• Strong HTML capability for building and editing emails
• Confidence running A/B tests to improve CVR, LTV, CAC, and retention
• Data‑led mindset with experience using tools like Looker, Mixpanel, or Metabase
• Hands‑on experience with multiple CRM platforms such as Customer.io, Braze, Hubspot, etc.

• Flexible working, including the option for a 4‑day week
• Hybrid setup with just 1–2 days per week in the London office
• High‑visibility work tied directly to commercial outcomes
• Opportunity to double CRM‑attributed revenue through experimentation

Apply today to grow your career with a forward‑thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.