Chief Marketing Officer

We are This is Beyond; a fast-moving, fast-thinking, vibrant B2B events company. We have grown from an ambitious start-up to a global leader in creating innovative and ground-breaking marketplaces and thought-leadership events. Our events reshape industries into inspired communities one immersive experience at a time.

Reporting directly to the CEO, the Chief Marketing Officer (CMO) at This is Beyond plays a pivotal role in driving the company’s growth. This role combines leadership of the marketing & operational strategy for the company and all associated global events, alongside oversight of key internal teams across creative, marketing operations, CRM, digital and event content programming. As CMO, you will be responsible for shaping the marketing vision, driving cross-functional alignment & procedures, and ensuring all marketing initiatives are cohesively executed to align with This is Beyond’s broader business objectives.

You will also work closely with the Chief of Staff and other key leadership team members to optimise business processes, lead internal communications, and contribute to the broader strategic direction, including supporting organisational development.

• Develop and execute a unified marketing strategy that aligns with business goals, ensuring marketing initiatives directly support the company’s growth and the successful execution of its events.
• Support the event marketing teams in the creation and implementation of an annual marketing plan for their shows, delivering against business goals and ensuring a deep understanding of audience needs and positioning.

• Continually enhance the This is Beyond brand across all touchpoints, building retention, awareness, and the company’s reputation within the luxury travel industry.
• Oversee the development and execution of marketing campaigns that support the brand’s strategic objectives, ensuring high levels of retention, recognition, and engagement.

• Drive efficiency by introducing new processes, systems, and frameworks that optimise internal workflows (Get The House in Order), supporting This is Beyond’s organisational growth and operational maturity.
• Introduce and manage new marketing processes, ensuring streamlined workflows across teams, including the creative, CRM, and digital functions and the broader Events teams.
• Identify and implement opportunities for optimisation, refining processes, strategies, and tactics based on feedback and performance metrics to improve results over time.

• Utilise data-driven approaches to optimise marketing performance, including leveraging analytics tools to track, report on, and improve marketing ROI.

• Manage the marketing budget effectively, utilising ROI-based decision-making to ensure optimal spend and efficient resource allocation.
• Manage the marketing budget with a focus on cost efficiency, forecasting, and reporting, while ensuring that spending aligns with strategic priorities.

• Deliver measurable outcomes that align with both short-term and long-term objectives, including growth in audience engagement, event success, and overall business development.
• Play a critical role in the successful launch of new products and markets, driving awareness, acquisition, and growth through targeted marketing strategies.

• Ensure alignment across departments (marketing, events, sales, product, and finance), ensuring that marketing strategies are integrated seamlessly into broader business operations.
• Facilitate collaboration between teams (creative, digital, CRM, events, and product) to ensure cohesive messaging and the successful execution of cross-functional marketing initiatives.
• Build, mentor, and grow a high-performing central marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Lead, motivate, and develop a high-performing team of marketing professionals, ensuring strong collaboration and a shared vision for success. Foster a culture of continuous learning, creativity, and performance management.