Account Manager - Integrated B2B Marketing; Maternity Cover

Account Manager – Integrated B2B Marketing (6 Months Maternity Cover)

The Role

We are looking for an ambitious and commercially minded Account Manager to join MOI and play a key role in delivering high-impact, integrated B2B marketing programmes for some of the world’s leading technology brands. This role sits at the heart of the client relationship. You will lead day-to-day client engagement, reporting into an Account Director, while also owning the programme management of complex marketing initiatives, spanning strategy, execution, timelines, budget control and performance reporting.

This role carries equal weight across both programme delivery and account management. We are looking for a strong marketer who not only brings rigour and confidence in managing complex campaigns within an agency environment, but also demonstrates a deep understanding of modern B2B marketing and client management. You will be expected to translate marketing strategy into well‑run, effective programmes, while acting as a trusted client partner across account‑based marketing (ABM), demand generation, partner marketing and integrated campaigns — ensuring delivery excellence and commercial impact go hand in hand.

You will work closely with strategy, creative, content, digital, media and operations teams to ensure programmes are not only delivered flawlessly, but are driving meaningful outcomes for our clients.

Key Responsibilities

• Client Leadership & Relationship Management
  • Act as the primary day-to-day contact for assigned client accounts, building trusted, proactive and collaborative relationships.
  • Develop a deep understanding of each client’s business, audience, objectives, challenges and success metrics.
  • Partner closely with the Account Director to support account strategy, planning and growth.
  • Be a confident client advisor — able to discuss marketing recommendations, campaign performance, optimisation opportunities and next steps.
  • Ensure clients feel informed, supported and confident in MOI’s delivery at all times.
• Integrated Programme & Campaign Management
  • Own the end-to-end management of integrated B2B marketing programmes, from briefing through to delivery and reporting.
  • Translate client briefs into clear internal briefs, ensuring alignment on objectives, audiences, messaging, channels and success metrics.
  • Manage multi-channel programmes, which may include:
  • Account-Based Marketing (1:1, 1:few, 1:many)
  • Demand generation and pipeline acceleration campaigns
  • Partner marketing programmes
  • Content-led campaigns, digital activations, paid media, events and experiences
  • Lead programme timelines, dependencies and workflows across multiple teams and work streams.
  • Ensure work is delivered on time, on budget and to a high standard, proactively managing risks and challenges.
• Commercial & Financial Ownership
  • Create, manage and track project and programme budgets, forecasts and reconciliations.
  • Maintain accurate financial tracking, ensuring scope, resourcing and costs are well managed.
  • Flag risks and opportunities early, working with the Account Director to manage scope changes and commercial conversations.
  • Support account growth through identifying upsell and cross-sell opportunities aligned to client goals.
• Performance, Reporting & Optimisation
  • Ensure programmes are set up with clear KPIs and measurement frameworks aligned to client objectives.
  • Lead regular client updates and status meetings, covering:
    • Progress against plan
    • Budget and spend
    • Performance insights and results
    • Risks, learnings and optimisation opportunities
  • Work with strategy, media and analytics teams to interpret results and turn data into actionable insight.
  • Help clients understand not just what happened, but why — and what to do next.
• Team Collaboration & Development
  • Work collaboratively with internal teams across strategy, creative, content, digital, media and operations.
  • Provide guidance and support to more junior team members where required.
  • Be a positive, solutions-focused presence within the account team, contributing to a strong team culture and ways of working.

What We’re Looking For

Experience & Skills

• 2–4+ years’ experience in an Account/Project Manager or similar client-facing role,…