Performance Marketing Manager

Performance Marketing Manager

will lead, create and deliver marketing and trading strategies to deliver against brand and commercial objectives across MHUK e-Retail Channels and partners, including Ocado, Grocer e-comm, and specialist e-retailers, with a key focus on Amazon.

This role blends performance marketing expertise with upper-funnel brand-building across digital retail environments. You will drive measurable business growth—Qualified Traffic, Net Sales, Gross Margin—while also shaping long-term brand equity through advanced media planning and full-funnel activation. You will align with UK Brands, Global E-Business, and Global Maison teams to define and execute a cohesive, premium digital presence across e-retailer platforms.

• Own, in conjunction with the UK brand teams, Global E-Business teams and Maisons the Amazon media plan across DSP, Sponsored Ads, Streaming TV, and emerging formats.
• Advocate and develop brand-building campaigns on Amazon DSP to broaden reach, attract new-tobrand consumers, and build premium equity.
• Leverage Amazon Marketing Cloud to improve multi-touch attribution, understand consumer journeys, and implement data-driven optimisation.
• Educate and collaborate with Maison and UK brand teams to evaluate and align brand marketing budgets and campaigns with Amazon full-funnel capabilities and other e-Retail media.
• Partner with the senior e-KAM to align marketing investment with availability, content readiness, and joint business plans.
• Build relationships with Amazon’s media, measurement, and category teams.

• Work with the UK digital marketing team to ensure optimal channel mix across paid search, display, Amazon CRM, on-site activations, programmatic, social commerce, and shopper marketing.
• Develop end-to-end multi-channel plans that balance commercial performance with Maison brand building objectives.
• Manage budget allocation across partners and channels to maximise ROI and sustainable growth.
• Guide and challenge agencies to deliver continuous optimisation, efficiency, and innovation.

• Oversee the activation of digital campaigns on Amazon and other e-retailer platforms (Ocado, Grocer e-comm sites etc.) using Amazon Ads, Pacvue, Citrus and other tools and interfaces.
• Work with the Digital Content and Activations team to ensure all creative assets reflect Maison standards and premium positioning.
• Work closely with the UK and global digital content and creative team, brand teams, and external agencies to deliver best-in‑class content across retail media ads, and digital storefronts.

• Establish clear KPIs for brand and commercial outcomes across all retail media.
• Analyse campaign performance using Amazon tools (DSP UI, AMC, Brand Analytics) and broader analytics platforms (GA, Adobe Analytics).
• Build and present monthly and quarterly performance reviews to senior leadership.

Identify growth opportunities, drive test‑and‑learn roadmaps, and recommend strategic changes.

• Fluent English
• French is a plus

• 5 years’ experience in performance marketing, retail media, or e‑commerce, ideally within premium brands, FMCG, or luxury.
• Proven experience managing full‑funnel campaigns, preferably on Amazon Media, including Amazon DSP, Sponsored Ads, Amazon Marketing Cloud, and measurement tools.
• Demonstrated ability to design and optimise upper‑funnel campaigns to widen brand reach and attract new‑to‑brand consumers.
• Experience working directly with media agencies, retail media networks, and third‑party service providers, with evidence of delivering efficiency, innovation, and measurable business results.
• Strong track record developing and optimising product content, data feeds, and retail search (e.g., Google PLAs, Amazon product data optimisation).
• Expert‑level understanding of web and retail analytics tools (GA4, Adobe Analytics, AMC, Amazon Brand Analytics, etc.).

• Innovative with strong leadership skills, team oriented and effective communication style.
• Outstanding written and verbal communication skills.
• Deep knowledge of the interactive and digital space and trends in the business.
• Keen interest in wine & spirits category and developing online customer‑centric experiences.
• Data and technology savvy with strong analytical skills Excellent communication and presentation skills
• Proactive and able to operate autonomously.
• Highly organised with the ability to prioritise workload in a fast‑paced environment.