Brand Manager

Brand Manager – National Soft Drinks Business – London - Up to £55,000 + Bonus

This company is an exciting and well known soft drink business excelling in growth across the off-trade, with substantial listings across all major grocers and out of home channels. This business has excelled in growth over the last 10 years with a continued strategy for success.

They are currently seeking a dynamic and forward thinking Brand Manager to join the team. The Brand Manager will drive and deliver the brand strategy, support the commercial function of the business and ensure growth across the business. This role will focus primarily on Grocery and Off-trade brand management along with digital, social and wider business support.

The ideal Brand Manager will have experience working with Drinks FMCG and have experience operating across the off-trade.

Brand Manager responsibilities include:

• Develop and implement comprehensive brand strategies to enhance market positioning and drive brand growth.
• Maintain and strengthen brand identity and consistency across all marketing channels.
• Conduct in-depth market research to understand consumer behaviour, market trends, and competitive landscape.
• Plan, execute, and evaluate integrated marketing campaigns across digital, social media, print, and trade marketing activations.
• Create compelling content and promotional materials that resonate with target audiences.
• Ensure new products align with brand values and meet market demands.
• Identify and establish strategic partnerships and sponsorship opportunities to boost brand visibility and reputation.
• Work closely with sales teams to develop effective sales tools and promotional activities.
• Support retail and distribution channels with marketing initiatives and materials.
• Manage the full marketing A&B Budget along with forecasting and implementation.

The Ideal Brand Manager:

• Minimum of 3 years of experience in brand and marketing management, preferably within the beverage or FMCG industry.
• Previous experience managing the Marketing A&P budget along with graphic designers and PR agencies.
• Strong strategic thinking and creative problem-solving abilities with excellent communication and interpersonal skills.
• Proficiency in digital marketing, social media platforms, and marketing analytics tools.
• A genuine passion for beer and the brewing industry, with a keen understanding of premium brand positioning
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

If you are interested in having a chat about this role, please forward updated CV’s to

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