Head of Brand Marketing

Overview

Hey good smelling! We’re Fussy…about everything in our mission to banish single-use plastic from your bathroom. Having experienced exceptional growth over the past four years, we are now looking for a talented individual to join the team as Head of Brand Marketing
.

Initially you’ll report directly to our Founder/CEO
, you’ll define and drive Fussy’s brand strategy, lead impactful product campaigns, and champion customer insight, all whilst building one of the UK’s most loved sustainable brands in the UK and beyond.

• Develop and own a brand strategy that drives awareness, positive brand sentiment, market penetration, and ultimately delivers measurable business performance.
• Lead the development and implementation of the annual marketing plan, ensuring alignment with commercial and sustainability objectives.
• Lead the end-to-end marketing strategy for all product launches across D2C and retail, from positioning and messaging to full go-to-market execution.
• Champion the voice of the customer, owning both qualitative and quantitative insights.
• Build and scale the internal content engine that creates culturally relevant, entertaining brand content to drive engagement and brand love across channels.
• Oversee all awareness-driving activity across paid, owned, and earned channels including partnerships, PR, experiential, and content.
• Strengthen our distinctive tone of voice and creative identity, ensuring consistency and relevance across all touchpoints, from DTC to retail.
• Drive collaboration across NPD, Creative, Growth, and Retail teams to ensure all new product launches are on-brand, commercially successful, and aligned with our values.
• Grow and manage a high-performing brand marketing team, building scalable processes to keep us agile and efficient as we expand.
• Define, track, and report brand KPIs (e.g., brand awareness, share of search, brand perception), and share insights regularly with the wider business.

• Significant experience in brand marketing leadership roles, in blue chip FMCG and scale-up environments.
• Worked in a high-growth environment with lots of moving parts.
• Proven success building brand strategies and launching standout creative campaigns.
• Experience leading product marketing across multiple fast-paced launches.
• Strong customer-centric mindset — you bring insight into everything you do.
• Excellent leadership and communication skills in a fast moving environment; you can inspire a team and influence cross-functional collaboration.

• Experience launching products in both DTC and retail environments.
• A track record of growing market share and brand consideration in challenger brands.
• Familiar with agency management and campaign production.

• A generous salary, depending on experience.
• Share options after probation – we grow, you grow.
• Hybrid working with Tuesdays, Wednesdays and Thursdays in our London office.
• 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
• Our Wellhub membership with a range of fitness & wellbeing options – we care about our team’s wellness, from physical to mental health.

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant is now the UK’s top rated natural deodorant. We as a brand have the responsibility, consumers have the power and it’s only together we can do this.

Power to your pits!