Positions: Comms Design Manager - Amazon Business

Location:

London, England, United Kingdom

Location:

London, England, United Kingdom | Agency:
Initiative - United Kingdom #: 19608 | Type of

Contract:

Regular

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

Initiative’s Communications Design team is creating the future of planning . Borrowing skills from User Experi ence, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas . Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful .

The Communications Design team dynamically brings brands to life through their actions . They:

• Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
• Lead the creation of the dynamic ecosystem approach to deliver a strategy
• Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
• Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
• Champion innovative, forward thinking activities that help brands create value with their audience .

This role sits as part of the Amazon Business EU Hub, based in London and servicing the Amazon Business client team in Europe. This is a pivotal role in the EU Hub, providing centralised project management and planning support to both client and agency teams.

The Amazon Business team at Initiative work in a dynamic, fast paced environment where innovating on behalf of consumers is at the heart of everything we do. The EU Manager, Amazon Business EU Hub, will be responsible for working closely with the rest of the Amazon Business EU Hub, as well as the Initiative local teams e.g. UK for Mass Awareness activity to ensure that consistent planning principles are applied to all local and pan-regional campaign briefs.

• Key member of the Amazon Business EU Hub team, managing the coordination of pan-regional campaign briefs across Europe working closely with the rest of the Hub team and individual country teams across Europe to ensure seamless execution, managing any escalation issues throughout the process
• Work alongside the EU local teams to deliver brilliant work and flawless execution, ensuring consistency in coordination of campaigns across EU
• Work with the rest of the Amazon Business EU Hub team to find ways to innovate, impress and excite client teams with planning expertise to create impactful campaigns with a high ‘talkability’ factor across Europe
• Keep up to date with media marketplace to educate clients on the changing media landscape and the opportunities arising as a result.

• Apply a client lens to all locally executed plans, ensuring consistency in approach and the application…