Positions: Account Director , Addressable Strategy

Location:

London, England, United Kingdom |

Location:

London, England, United Kingdom | Agency:
Kinesso - United Kingdom #: 20801 | Type of

Contract:

Regular

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.

We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

Learn more at

Your role will be to support the Kinesso Client S ervices team in the account management of programmatic display, mobile , audio, OOH and video campaigns across multiple clients .

• Leadership of dedicated client team, ensuring client services and ad operations operate as one unit.
• Build strong relationships with client stakeholders at UM/IPG.
• Maintain best practice in all Kinesso processes throughout the team (Addressable Strategy and Operations)
• Be seen as programmatic expert both internally and externally, and work with the team to deliver innovative Kinesso products to generate revenue opportunities.
• Ability to prioritise and identify any opportunities to upsell emerging channels like CTV, Audio, Native, Social extension, DOOH, BVOD etc.
• Key support person present at any direct client meeting or agency presentation.
• Ability to assess priority and delegate to team members effectively.
• Building frameworks for client growth through programmatic strategies.
• Work closely with Product and Strategy to deliver educational workshops/innovation sessions to clients and agency
• Understand client objectives and challenges including external factors that may impact the client business.
• Investigate and help the team to solve problems and clearly communicate results/solutions.
• Strong management skills that helps to motivate people, give constructive feedback and coach them with their career progression.
• Ability to forecast and foresee gaps in resource or need for new hires in future and managing accordingly.
• Liaise with the agency and clients at a senior level for any serious matters, foreseen issues, problem solving. Be able to devise and implement problem-solving strategies and solutions that will benefit both the agency and their clients
• Work with agency counterparts to drive better integrations and more streamlined working process from an AS perspective.
• Participation in monthly revenue meetings with Finance and Agency lead.
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.

• Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Fundamental knowledge of ad targeting methodologies
• Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
• Experience with statistics and related analysis methodologies
• Ability to investigate, analyze & solve problems, and clearly communicate results
• MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel…